| Course Name |
Digital Marketing Strategy - Cork Campus |
| Course Provider |
MTU - Cork Campuses |
| Alternative Provider(s) |
MTU - Munster Technological University |
| Course Code |
CRBDMAS9 |
| Course Type |
Postgraduate |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Degree - Masters (Level 9 NFQ)
More info...
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Major |
Munster Technological University |
Level 9 NFQ |
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| Apply To |
Course provider |
| Attendance Options |
Part time, Online or Distance |
| Location (Districts) |
Cork City |
| Qualification Letters |
MSc |
| Application Weblink |
Web Page - Click Here |
| Duration |
2 Years, Part-time, Online.
Part-time: 4 semesters at the MTU Bishopstown Campus. Also available as an online programme. |
| Entry Requirements |
Candidates ideally should have attained at least a H2.2 degree in a cognate area (an area related to business, media or visual communications).
Degree-holders from non-cognate areas will be considered provided that these candidates can demonstrate significant relevant industrial experience. |
| Course Content |
Expand+Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, MTU offers an innovative MSc in Digital Marketing Strategy. MTU has developed a strong track record in providing short Digital Marketing programmes over...
Hide-Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, MTU offers an innovative MSc in Digital Marketing Strategy. MTU has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled.
The programme is aimed at those working in traditional and digital marketing or those aspiring towards a senior position that requires a solid foundation in multiple aspects of Digital Marketing. Progress through the programme is designed to carefully develop essential skills to a point of expertise in the context of an overall strategic perspective.
MTU’s panel of lecturers has substantial commercial experience, and is drawn from a range of local, national and international companies that lead the way in digital marketing.
This innovative Masters programme will deliver students who are at the forefront of knowledge pertaining to digital marketing strategy and digital leadership.
All assessment is by project work, reports and similar mechanisms; there are no final terminal exams.
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| Subjects Taught |
Expand+Stage 1/Semester 1
Digital Marketing Environment
Social Media & Digital Advertising
Website Optimisation & Analytics
Stage 1/Semester 2
Strategy for Digital Marketing
Digital Strategy Development
Digital Advertising & Analytics
Elect...
Hide-Stage 1/Semester 1
Digital Marketing Environment
Social Media & Digital Advertising
Website Optimisation & Analytics
Stage 1/Semester 2
Strategy for Digital Marketing
Digital Strategy Development
Digital Advertising & Analytics
Elective
The Digital Consumer
E-Commerce & Goal Driven Sites
Professional Development for Marketing
Stage 2/Semester 1
Integrated Strategy & Planning
Search Engine Optimisation & Analytics
Elective
Digital Brand Development
Lead Generation & Enabling Sales
Action Research Methods
Stage 2/Semester 2
Applied Digital Marketing Project (Action Research)
What is a Module?
A module is a standalone unit of learning and assessment and is completed within one semester. A full-time student will normally study six modules in each semester; part-time and ACCS (Accumulation of Credits and Certification of Subjects) students will have flexibility as to the number of modules taken.
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| Further Enquiries |
Vivienne Griffin
T: 021 432 6210
Email: vivienne.griffin@mtu.ie |
| Course Web Page |
Web Page - Click Here |
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