Digital Marketing

Technological University Dublin - City Campus


Course Name Digital Marketing
Course Provider Technological University Dublin - City Campus
Alternative Provider(s) TU Dublin - Technological University Dublin
Course Code DT9337
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major TU Dublin Level 9 NFQ
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Attendance Options Full time, Daytime
Location (Districts) Dublin City Centre
Qualification Letters MSc
Enrolment and Start Dates Comment Start Date: September 2019
Application Date Closing Date: The general closing date is 30th April 2019. Please note that late applications may be accepted subject to availability.
Application Weblink Web Page - Click Here
Duration 1 Year Full Time

Timetable / Hours

Participants will take 4 modules in semester one, 3 modules in semester 2, and undertake 2 self-pace modules over the duration of the programme. The expected schedule of contact hours will be approximately 15 hours per week. The work-placement aspect of this programme takes place for 6 weeks in semester 2.
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Entry Requirements Applicants should have a minimum 2.1 honours business degree.

*Other applicants will be considered based on their experience, attitude and aptitude.

English Requirement: IELTS score of 6.5 with nothing less than 6 in each component part.

Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Applicants may also be required to attend for interview.
Comment Award
Qualification Awarded: The MSc Digital Marketing, a level 9 award on the National Framework of Qualifications, is accredited by Dublin Institute of Technology, a member of the European University Association.
Course Content

The key differentials for this full-time MSc Digital Marketing course are:

- Paid work placement in Digital Marketing

- Unique course content on SMAC (Social, Mobile, Analytics & Cloud)

- DIT's applied learning approach, ensur...

Subjects Taught Semester One
Strategic Digital Marketing
Digital Metric & Analytics
Marketing Technology
Social Media Marketing

Semester Two
Campaign Planning & Budgeting
Predictive Analytics
User Experience

Online Modules
Business Research Methods
Regulation & Governance

Work Placement
Assessment Method Assessment

A variety of assessment approaches are utilised on this programme to ensure an engaging learning experience.
Careers or Further Progression

Expand+Career Opportunities
Graduates of the programme will have an exciting variety of career options in marketing and in specialist areas of the field including those that are new and emerging. The local marketing and media industry will be excited to me...

Further Enquiries For further information

Programme Director
Etain Kidney
School of Marketing
College of Business
DIT Aungier Street, Dublin 2
T: 01-402 7151

T: 01-402 7151
Course Web Page Web Page - Click Here