| Course Name |
Public Relations |
| Course Provider |
Dundalk Institute of Technology |
| Course Code |
98598 (Assigned by Qualifax. Not an official code) |
| Course Type |
Higher Education Direct Entry |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Degree - Honours Bachelor (Level 8 NFQ)
More info...
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Major |
Dundalk Institute of Technology |
Level 8 NFQ |
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| Apply To |
Course provider |
| Attendance Options |
Full time, Daytime |
| Location (Districts) |
Dundalk |
| Enrolment and Start Dates Comment |
To apply for this course
Download and complete the Add-On Degree Programme Application Form below and submit to:
Admissions Office,
Dundalk Institute of Technology,
Dundalk, Co. Louth.
T: +353 (0)42 9370230
E: admissions@dkit.ie |
| Qualification Letters |
BA (Hons) |
| Duration |
1 year (Add-On) |
| Entry Requirements |
Applicants will require a level 7 (or equivalent) qualification with an overall 50% average, from the Digital Marketing, Communication & Public Relations course.
We also welcome applicants with Recognised Prior Learning (RPL). |
| Link to Course Fee |
Web Page - Click Here |
| Course Content |
Expand+Bachelor of Arts (Hons) in Public Relations (Add-on)
The BA (Hons) in Public Relations is a Level 8 course designed to deliver graduates capable of achieving valued careers in the ever expanding arena that is Public Relations, on the domestic and i...
Hide-Bachelor of Arts (Hons) in Public Relations (Add-on)
The BA (Hons) in Public Relations is a Level 8 course designed to deliver graduates capable of achieving valued careers in the ever expanding arena that is Public Relations, on the domestic and international level. Modules in Crisis Management, PR Specialisms, MarComm Agency Lab, and Action Research & Project Planning are delivered by a skilled and experienced team. With a pragmatic hands-on approach throughout, graduates are work-ready for this dynamic industry.
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| Subjects Taught |
Expand+Semester 1 (Mandatory)
• Crisis Management
• PR Strategy and Context (year-long)
• Advanced Digital Marketing Communications (year-long)
• Action Research & Project Planning
• Media Studies
Electives: Business Ethics and Corporate ...
Hide-Semester 1 (Mandatory)
• Crisis Management
• PR Strategy and Context (year-long)
• Advanced Digital Marketing Communications (year-long)
• Action Research & Project Planning
• Media Studies
Electives: Business Ethics and Corporate Citizenship // French 7 // English 7 // Spanish 7 // Chinese 7 // German 7
Semester 2 (Mandatory)
• PR Agency Lab
• PR Strategy and Context (year-long)
• Advanced Digital Marketing Communications (year-long)
Electives: French 8 // English 8 // Spanish 8 // Chinese 8 // German 8 // Contemporary Irish Politics
* All module titles are subject to change and are for indicative purposes only. The provision of electives each year is subject to numbers enrolling on each elective and available resources.
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| Careers or Further Progression |
Graduates from this course would typically seek employment in the digital marketing, public relations, marketing, advertising and/or the business communication sector. |
| Further Enquiries |
Shane Hill (Head of Department of Management & Financial Studies)
Phone: +353 42 9370254
Email: shane.hill@dkit.ie
John Sisk (Programme Director)
Phone: +353 42 9370567
Email: john.sisk@dkit.ie |
| Download Application Form |
Web Page - Click Here |
| Course Web Page |
Web Page - Click Here |
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