| Course Name |
Digital Marketing |
| Course Provider |
SETU - Carlow Campus |
| Alternative Provider(s) |
SETU - Wexford Campus, SETU - Wicklow Campus, SETU - South East Technological University |
| Course Code |
CW-BRDIG-S CW-BKDIG-S CW-BXDIG-S |
| Course Type |
Lifelong Learning |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Minor Certificate (Level 8 NFQ)
More info...
|
Minor |
South East Technological University |
Level 8 NFQ |
|
| Apply To |
Course provider |
| Attendance Options |
Part time, Evening |
| Location (Districts) |
Wexford Town, Wicklow Town, Carlow Town |
| Enrolment and Start Dates Comment |
Start Date: January 2023. |
| Application Date |
Apply Online: www.itcarlow.ie/LLL |
| Application Weblink |
Web Page - Click Here |
| Duration |
12 weeks part-time, 1 evening per week 7.00 - 10.00pm (Indicative). |
| Course Fee |
€390. |
| Entry Requirements |
All applicants will be considered on a case-by-case basis. Lifelong Learning reserves the right to require applicants to attend for an interview to determine their suitability for the course. |
| Interview |
Yes |
| Comment |
Location Course Codes:
Carlow Campus CW-BRDIG-S
Wicklow Campus CW-BKDIG-S
Wexford Campus CW-BXDIG-S |
| Course Content |
Expand+Aim
The aim of the course is to introduce the earner to the dynamics and challenges of the principles practices of digital marketing. It aims to equip the learner with the practical and theoretical strategy of digital marketing.
Learning O...
Hide-Aim
The aim of the course is to introduce the earner to the dynamics and challenges of the principles practices of digital marketing. It aims to equip the learner with the practical and theoretical strategy of digital marketing.
Learning Outcomes
On successful completion of this module the learner should be able to:
• To identify and explore the principles and practices of digital marketing strategy;
• To analyse the impact digital technologies have on consumer behaviour; consumer research and customer relationship management;
• To analyse social media marketing its benefits, growth and evolution;
• To appreciate best practice in search engine marketing and search engine optimisation and content solutions;
• To create, plan, execute and critically evaluate a digital marketing campaign and explore its relationship with other Marketing Communication tools.
|
| Subjects Taught |
What subjects will I study?
Introduction to Digital Marketing
Strategy and Planning
The Digital Customer
Social Media Marketing
Digital Marketing Tools
Data Analytics
Social and Ethical Issues in Digital Marketing |
| Number of Credits |
10 |
| Further Enquiries |
Carlow Campus
Kilkenny Road
Carlow
R93 V960
T: 059 917 5280
Wexford Campus
Summerhill Road
Wexford
Y35 KA07
T: 053 918 5800
Wicklow Campus
Clermont House
Rathnew
Wicklow
A67 X566
T: 0404 67125 |
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