| Course Name |
Digital Marketing |
| Course Provider |
Institute of Technology Carlow - Carlow Campus |
| Alternative Provider(s) |
Institute of Technology Carlow - Wexford Campus, Institute of Technology Carlow - Wicklow Campus |
| Course Code |
CW-BRDIG-S CW-BKDIG-S CW-BXDIG-S |
| Course Type |
Lifelong Learning |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Minor Certificate (Level 8 NFQ)
More info...
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Minor |
Institute of Technology Carlow |
Level 8 NFQ |
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| Apply To |
Course provider |
| Attendance Options |
Part time, Evening |
| Location (Districts) |
Wexford Town, Wicklow Town, Carlow Town |
| Enrolment and Start Dates Comment |
Start Date: September 2021. |
| Application Date |
Apply Online: www.itcarlow.ie/LLL |
| Application Weblink |
Web Page - Click Here |
| Duration |
13 weeks part-time, 1 evening per week 7.00 - 10.00pm (Indicative). |
| Course Fee |
€390. |
| Entry Requirements |
All applicants will be considered on a case-by-case basis. Lifelong Learning reserves the right to require applicants to attend for an interview to determine their suitability for the programme. |
| Interview |
Yes |
| Comment |
Location Course Codes:
Carlow Campus CW-BRDIG-S
Wicklow Campus CW-BKDIG-S
Wexford Campus CW-BXDIG-S |
| Course Content |
Expand+Aim
The aim of the course is to introduce the learner to the dynamics and challenges of the principles practices of digital marketing. It aims to equip the learner with the practical and theoretical strategy of digital marketing.
Learning Outcom...
Hide-Aim
The aim of the course is to introduce the learner to the dynamics and challenges of the principles practices of digital marketing. It aims to equip the learner with the practical and theoretical strategy of digital marketing.
Learning Outcomes
On successful completion of this module the learner should be able to:
• To identify and explore the principles and practices of digital marketing strategy;
• To analyse the impact digital technologies have on consumer behaviour; consumer research and customer relationship management;
• To analyse social media marketing its benefits, growth and evolution;
• To appreciate best practice in search engine marketing and search engine optimisation and content solutions;
• To create, plan, execute and critically evaluate a digital marketing campaign and explore its relationship with other Marketing Communication tools.
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| Subjects Taught |
What subjects will I study?
Introduction to Digital Marketing
Strategy and Planning
The Digital Customer
Social Media Marketing
Digital Marketing Tools
Data Analytics
Social and Ethical Issues in Digital Marketing |
| Number of Credits |
10 |
| Further Enquiries |
Expand+Lifelong Learning Centre
Institute of Technology Carlow,
Kilkenny Road,
Carlow.
Tel: 059 9175280
Fax: 059 9175005
Email: lll@itcarlow.ie
Web: www.itcarlow.ie/lll
Faculty for Lifelong Learning
Wicklow County Campus
Clermont House
Rathnew...
Hide-Lifelong Learning Centre
Institute of Technology Carlow,
Kilkenny Road,
Carlow.
Tel: 059 9175280
Fax: 059 9175005
Email: lll@itcarlow.ie
Web: www.itcarlow.ie/lll
Faculty for Lifelong Learning
Wicklow County Campus
Clermont House
Rathnew, County Wicklow
Tel: 0404 67125
Email: wicklow@itcarlow.ie
Web: www.itcarlow.ie/Wicklow
Lifelong Learning Centre,
Wexford Campus,
Summerhill Road,
Wexford.
Tel: 053 918 5809 (LLL Centre)
Tel: 053 918 5800 (Reception)
Fax: 053 918 5801
Email: wexford@itcarlow.ie
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