Expand+Entry/Eligibility Requirements
To be eligible for consideration for a programme an applicant must possess the minimum entry requirements for that programme.

Where a programme requirement is 2 or 3 honours, grade H5 or better on Higher Level Leavi...

Hide-Entry/Eligibility Requirements
To be eligible for consideration for a programme an applicant must possess the minimum entry requirements for that programme.

Where a programme requirement is 2 or 3 honours, grade H5 or better on Higher Level Leaving Certificate papers is needed to meet such a requirement.

Where a specific grade is required in a subject (H4, O3 etc) an applicant must achieve that grade or better in order to be eligible for consideration (H = Higher Level; O = Ordinary Level).

In the case of both Higher and Ordinary Level Leaving Certificate results, grades lower than H7 (Higher) or 06 (Ordinary) are not acceptable for eligibility purposes or for points calculation.

For the purpose of meeting minimum entry requirements, results from any number of sittings of the Irish Leaving Certificate Examination may be combined.

An applicant’s examination score will be calculated by adding together the points scored in the best six subjects in a single sitting of the Irish Leaving Certificate Examination.

Matriculation Examinations will not be accepted either for the purpose of meeting minimum entry requirements or for calculating examination scores.

Demand usually exceeds the number of places available and therefore examination results better than the minimum entry requirement are likely to be required.

When a number of applicants have the same points score, a random number is attached to the score for each course preference. This will then determine the position of each applicant on the waiting lists for offers.

Bonus Points Maths (Irish Leaving Certificate)
25 bonus points will continue to be awarded for Higher Level Mathematics for H6 grades and above. The bonus points will only be relevant where that subject is scored as one of the applicant’s best six subjects for points purposes.

Foundation Level Mathematics
The Institute will accept Foundation Level Maths for the purposes of entry requirements the case of any programme where Higher or Ordinary Level Maths is not a requirement. Please check the programme page to ensure you are aware of the individual maths requirement for that programme.

Points will be awarded as follows:-

F1 = 20 points
F2 = 12 points

Foundation Level Irish
For the most part the Institute will not consider Foundation Level Irish for the purposes of entry requirements or for points, however A grade F3 in Foundation level Irish is acceptable for meeting the minimum entry requirements for some Higher Certificate programmes. Students with an F3 in Foundation level Irish must have passed five other subjects with a minimum grade of O6 including Maths, students should check on individual course pages to determine if their foundation Irish grade is sufficient.

Expand+Entry 2022

Early online application (discounted): Fee €30 Closing Date: 20 January 2022 at 5pm

Normal online application: Fee €45 Closing Date: 1 February 2022 at 5pm

Late online application - restrictions apply (see page 3 2022 CAO Hand...

Hide-Entry 2022

Early online application (discounted): Fee €30 Closing Date: 20 January 2022 at 5pm

Normal online application: Fee €45 Closing Date: 1 February 2022 at 5pm

Late online application - restrictions apply (see page 3 2022 CAO Handbook): Fee: €60 Closing Date: 1 May 2022 at 5pm

Change of Mind - restrictions apply (see page 3 2022 CAO Handbook): Fee: Nil Closing Date: 1 July 2022 at 5pm

Exceptional online late application (see page 31 of the 2022 CAO Handbook): Fee €60 Closing Date: 22 July 2022 at 5pm

Be sure to complete any action well in advance of closing dates. You should avoid making an application close to a closing date. No extensions to closing dates will be allowed and all application fees are non-refundable.

LATE APPLICATIONS
Late Applications are those which are received after 5pm on 1 February 2022. The closing date for late applications is 5pm on 1 May 2022, subject to the restrictions listed on page 3 of the 2022 CAO Handbook. The online facility for late applications opens on the 4 March 2022 at 12:00 noon - a fee of €60 applies.

Exceptional Late Applications (Exception to the timetable)
The exceptional closing date of 22 July at 5pm applies only to applicants who are registered as an undergraduate student on 1 May 2022 in any year in any one of the participating HEIs (subject to the exclusions listed below). In order to avail of the Exceptional Late Application facility you must have entered the HEI through the CAO system.

If you did not enter your current course through the CAO system, you must first contact the Admissions Office of the HEI to which you wish to apply and they will inform you if you may submit an application direct to the institution.

Exclusions:
You may submit a late application only for entry to courses other than your existing course. If you wish to repeat the year in the same course you must arrange this within your HEI.

Mary Immaculate College Limerick, Marino Institute of Education, Trinity College Dublin, University of Limerick, Maynooth University and Galway Mayo Institute of Technology have special procedures in place in the case of current or previous students who wish to apply for entry to another course in the same HEI. Such applicants must contact their Admissions Office to determine the application procedure. However, if you are a student in another HEI and you wish to apply to any of these six HEIs, you should apply through CAO.

Refer to page 31 of the 2022 CAO Handbook on how to make an Exceptional Late Application.

Restrictions
As a CAO applicant you may experience one or more of the following restrictions based on your course choices, your category of application, or restrictions imposed by the HEIs that you wish to apply to. Please read the section on 'Restrictions' on page 3 of the 2022 CAO Handbook carefully. This section includes information on:

General Restricitons
1. Making a late application
2. Making changes to your course choices

Restricted Courses
3. Applying for a restricted course

Mature Applicants
4. Mature applicants

Supplementary Admissions Routes
5. Applying for DARE and/or HEAR

Expand+What is... Digital Marketing?
Are you interested in consumer behaviour, communication and marketing? Do you wonder why some brands become global icons? Do you want to use your creativity to connect with online communities across social media? Would ...

Hide-What is... Digital Marketing?
Are you interested in consumer behaviour, communication and marketing? Do you wonder why some brands become global icons? Do you want to use your creativity to connect with online communities across social media? Would you like to be the bright spark behind the next big digital marketing trend? Marketing is the discipline of understanding how and why consumers buy products and services, and using those insights to satisfy consumer wants and needs. Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage. Alongside their offline marketing activities, businesses and brands now recognise the value of having an active online presence. By 2020, it’s estimated that over 60% of all money spent on advertising in Ireland will be on digital advertising.

Subjects include Marketing, Web Design, Social Media, Advertising, Financial Planning, Online Advertising, Consumer Behaviour and Market Research. In Year 4, you’ll study subjects such as Business Intelligence, Market Dynamics and Consumer Journey Mapping, and can specialise in areas such as project management, strategic management, international selling and sales, business strategy and marketing consultancy.

Work Placement: There’s an optional 15-week work placement in Year 3, Semester 1.

Postgraduate Study: On graduation, you may continue to postgraduate study at TU Dublin or elsewhere.

IT Requirements: Students on this course will be required to have a high spec PC/Laptop (i.e. able to run Win 10, an AV solution and Office comfortably, be able to use Wi-fi and camera to attend online classes, use other hardware intensive software such as Adobe Cloud Premium suite, Visual Studio, AutoCAD, ProEng, so needs high RAM, larger SSD, Graphics acceleration, etc.)

Please search for the TU Dublin offer on the HEA website www.heanet.ie/store

Expand+Year 1
Semester 1:
• Introduction to Digital Marketing
• Fundamentals of Marketing 1
• Modern Management
• Skills for Success in Higher Education
• Digital Media for Marketing

Semester 2
• Exploring Web Design
• Social Media ...

Hide-Year 1
Semester 1:
• Introduction to Digital Marketing
• Fundamentals of Marketing 1
• Modern Management
• Skills for Success in Higher Education
• Digital Media for Marketing

Semester 2
• Exploring Web Design
• Social Media for Business
• Fundamentals of Marketing 2
• Introduction to Writing for Marketing

Electives:
• Marketing Information Management
• Applied Media Studies for Business
• Universal Design
• Skills for Problem Solving
• Personal Development
• Digital Enterprise
• Start Your Own Business

You must select one elective.

Year 2
Semester 1:
• Web Authoring
• Statistics for Marketing Purposes
• Law And the Regulatory Environment
• Digital Technologies
• Advertising & Communications

Electives:
• Human Resource Management 1
• Visual Design Fundamentals

Semester 2:
• Financial Planning
• Public Relations
• Online Advertising
• Databases for Marketing
• Consumer Behaviour

Electives:
• Sustainable Business Practice
• Social Psychology
•

Year 3
Semester 1:
• Placement
• Multichannel Services Marketing Management
• Brand Management

Group Electives:
• Professional Project *
• Global Business Environment *
• Creativity, Innovation & Entrepreneurship *

*Learners that cannot undertake work placement will take the three group electives

Semester 2:
• Market Research: Quantitative Methods
• Market research: Qualitative Methods
• Marketing Management
• Effective Writing for Marketing
• Online Selling and Sales Management

Electives:
• Electronic Business
• Enterprise Development

Year 4
Semester 1:
• Business Intelligence
• Market Dynamics: Assessment & Analysis
• Marketing Strategy 1
• Marketing Ethics & Society
• Strategic Marketing Technologies

Electives:
• Project Management
• Strategic Management 1
• International Selling & Sales
• Cross Cultural Management
• Marketing Consultancy Project: Phase 1

Semester 2:
• Data Mining
• Consumer Journey Mapping & Service Design
• Marketing Strategy 2
• Information for Decision Making

Electives:
• Global Marketing
• Supply Chain Management
• Strategic Management 2
• Business Strategy
• Marketing Consultancy Project: Phase 2