Digital Marketing

Fitzwilliam Institute Group


Course Name Digital Marketing
Course Provider Fitzwilliam Institute Group
Course Code 93911 (Assigned by Qualifax. Not an official code)
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Postgraduate Diploma at UK Level 7  Comparing Qualifications in the UK and Ireland Institute of Commercial Management None
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Attendance Options Full time, Daytime
Location (Districts) Dublin
Qualification Letters PgDip
Enrolment and Start Dates Comment Enrolment Date: 27th September 2022 (Tuesday).

For Future Dates, please contact Fitzwilliam Institute for next available start date.
Application Date Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.
Application Weblink Web Page - Click Here
Duration 6 months (3 months in class & 3 months arranged work experience).
Course Fee €4,040.
To secure your place on the course a deposit of 20% (€800) is required. The remainder of the course fee (€3,240) is due 30 days prior to the commencement of the course. All fees must be paid in full before the course begins. Please note, the full course fees are inclusive of all course materials and certification costs.
Entry Requirements Criteria for eligibility must be met in full prior to commencing the programme. For successful enrollment on the Postgraduate Diploma course, the minimum entry requirement is a prior Degree level qualification.
Comment Certification
On successful completion of this course you will receive a Professional Postgraduate Diploma qualification that is certified and awarded by the ICM (Institute of Commercial Management).
Course Content

Expand+Introduction to Digital Marketing
About Digital Marketing; How the internet works;
Digital Marketing Communications
The Marketing Mix; Inbound vs. Outbound; Overview of marketing communications; How Marketing has changed in the digital world; The ...

Subjects Taught

Expand+Continued from above:
Traditional Marketing
Overview of Traditional: Marketing and the Marketing Concepts; Barriers to Marketing Implementation; The Marketing Environment: Political, Economic, Social and Technical Factors; The Market Information Sy...

Further Enquiries Fitzwilliam Institute Group
Head Office
Temple Court, Temple Road,
Co. Dublin, Ireland
(01) 283 4579
Course Web Page Web Page - Click Here