Institute of Technology Tralee


Course Name Marketing
Course Provider Institute of Technology Tralee
Course Code TL_BMKTG_B
Course Type Higher Education Direct Entry
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Honours Bachelor (Level 8 NFQ)  More info... Major Institute of Technology Tralee Level 8 NFQ
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Attendance Options Full time, Daytime
Location (Districts) Tralee
Enrolment and Start Dates Comment Apply to the Admissions Office, IT Tralee.
Qualification Letters BBS (Hons)
Duration 1 year Add-on
Entry Requirements Holders of the Bachelor of Business in Marketing Ordinary Degree, should apply to IT, Tralee.
Mature Applicants The Institute welcomes applications from persons who will be 23 years of age and over on the 1st of January of the proposed year of entry and who wish to be admitted as a mature student. The Institute reserves a minimum of 5% of all places for mature applicants.
Application Date

Expand+In March of each year, the Institute of Technology, Tralee, welcomes applications for add-on degree and honours degree programmes, with a commencement date of the following September.

The application process is open for one month, from early Marc...

Application Weblink Web Page - Click Here
Course Content

Expand+What is Marketing
The content of this one year, full time course reflects the range and level of knowledge and skills required by a modern business executive. The focus is on the development of advanced analytical procedures, strategy formulation e...

Subjects Taught Modules with credits
Semester: 7
Databases 5
Strategic Management Formulation 5
Web Analytics 5
Direct Marketing 5
Marketing Management 5
Sales Management 5

Semester: 8
Business Intelligence 5
Strategic Management Implementation 5
Customer Experience Management 5
Digital Marketing Communication 5
Strategic Marketing 5
Retail Marketing 5
Careers or Further Progression What are my career opportunities
Through the application of academic theory and practical skills the course equips graduates for executive positions in modern businesses.

For example, some recent graduates are currently employed in: Marketing consultancy, Brand management, Marketing management, Customer service management, International marketing and Direct marketing.

Progression Level 9/10
Postgraduate Masters or Doctorate Through Research
Further Enquiries Head Of Department Business Studies
Mr. Raymond O Connor Desmond
Room(s): S219
Tel: +353 (0)66 7191826 Ext: 1826
Course Web Page Web Page - Click Here