Course Name |
Digital Marketing |
Course Provider |
TUS - Athlone Campus |
Alternative Provider(s) |
TUS - Technological University of the Shannon |
Course Code |
92809 (Assigned by Qualifax. Not an official code) |
Course Type |
Higher Education Direct Entry |
Qualifications |
Award Name | NFQ Classification | Awarding Body | NFQ Level |
Degree - Honours Bachelor (Level 8 NFQ)
More info...
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Major |
Technological University of the Shannon |
Level 8 NFQ |
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Apply To |
Course provider |
Attendance Options |
Full time, Daytime |
Location (Districts) |
Athlone |
Enrolment and Start Dates Comment |
How to Apply:
Applications are made online between 1 February and 1 June. Contact admissions@ait.ie for details.
*External students can transfer to add-on programmes provided that their previous qualifications meet AIT's entry requirements. |
Qualification Letters |
BBS (Hons) |
Duration |
1 year add-on |
Entry Requirements |
Minimum entry requirements:
Bachelor of Business in Digital Marketing or a Bachelor of Business which has a significant digital marketing element. |
Link to Course Fee |
Web Page - Click Here |
Application Date |
How to apply
Applications are made online between 1 February and 1 June. Contact the admissions department in Athlone for details.
*External students can transfer to add-on courses provided that their previous qualifications meet the entry requirements. |
Course Content |
Expand+What is this course about?
Digital marketing is a broad term that refers to various promotional techniques deployed to reach customers via digital technologies. Digital marketing is embodied by an extensive selection of service, product and bra...
Hide-What is this course about?
Digital marketing is a broad term that refers to various promotional techniques deployed to reach customers via digital technologies. Digital marketing is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the internet as a core promotional medium, in addition to mobile and traditional television and radio. A recent report has identified digital marketing as one of the few industries that has more jobs than qualified candidates. Following on from this, the European Commission has predicted that there are 900,000 unfilled digital jobs across Europe. This add-on honours degree will give you the competencies required for a successful digital marketing career. You will gain experience in implementing a marketing communications strategy for a business, and discover how to scheme, develop and monitor a content marketing campaign.
Why take this course?
Digital is transforming how we communicate with each other. Digital marketing has also become the most common strategic marketing tool for business today, and we have designed a course that creates competent digital marketing professionals capable of carving out a successful career in this exciting and dynamic field.
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Subjects Taught |
What will I study?
Digital Content, Integrated Marketing Communications, Applied Digital Project Proposal, Advanced Analytics, Applied Digital Project, Contemporary Issues in Marketing, Ethics and Digital Marketing |
Careers or Further Progression |
What can I do after the course?
A level 8 qualification gives you a very wide set of skills, and graduates will be equipped with the skills to work in both an in-house and agency setting. Graduates have secured gainful employment in roles such as digital marketing assistant, web designer, social media marketer, digital marketing manager, and SEO consultant. |
Further Enquiries |
Contact Details
Alison Sheridan
Acting Head of Department of
Business and Management
Tel: (090) 6468261
Email: Alison.Sheridan@tus.ie |
Course Web Page |
Web Page - Click Here |
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