Data Analytics & Interactive Marketing

Technological University Dublin - Tallaght Campus


Course Name Data Analytics & Interactive Marketing
Course Provider Technological University Dublin - Tallaght Campus
Alternative Provider(s) TU Dublin - Technological University Dublin
Course Code TA_BDAMKT_D
Course Type Lifelong Learning
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Ordinary Bachelor (Level 7 NFQ)  More info... Major TU Dublin Level 7 NFQ
Apply To Course provider
Attendance Options Part time, Evening
Location (Districts) Tallaght
Enrolment and Start Dates Comment Online applications for our September courses are now open.

Key Dates:
Academic Year Begins: 02 September 2019
Teaching Commences (Winter Semester): 16 September 2019
Teaching Commences (Spring Semester): 27 January 2020
Academic Year Ends: 15 June 2020
Application Date Online Applications are now open.
Please see Application Weblink on how to apply for this course.
Application Weblink Web Page - Click Here
Duration The course runs 2 evening a week.
Course Fee Please see link to course fee for details.
Link to Course Fee Web Page - Click Here
Entry Requirements This is an advanced entry course for students with L6 or L7 other (market research, business and functional managers) who require upskilling to develop an understanding of the value and potential of Data Analytics.

Previous knowledge of IT systems administration and networking is essential.

Applicants require a Level 6 or equivalent in computing or a cognate discipline.

Who can apply?
This course is open to all eligible students.
Financial Support Social Welfare
If your sole income is derived from Social Welfare payments, or if you are the dependent of a person with such, you may be eligible for a reduction in the tuition fees payable to TU Dublin - Tallaght Campus for Professional Institute and undergraduate programmes.
Course Content

Expand+Who is this course for?
Digital marketing and Data Analytics are critical skills to have in the current business market as employers are realising the true potential of the data they have been collecting but not truly understanding. The course would...

Subjects Taught Course Information
Semester 1
Web Design & Development
Data Analysis
Applied Global Digital Marketing
Interactive Marketing
Information Management for Businesses

Semester 2
Data Visualisation
Data Analysis/ Digital Marketing Project
Data Warehouse & B. I. Tools.
Business Analysis & Reporting
Careers or Further Progression Career Opportunities
Graduates from this course have gone on to pursue roles as data scientists, analytics manager, digital account managers, data analysts, support analyst and marketing consultant with such companies as ASIS Digital Marketing, Meteor, Energy Communications and Google.
Further Enquiries For further information - course specific enquiries
Please Contact: or

For queries on the application process
Please contact or phone the Lifelong Learning Team @ 01-4042101