Destination Tourism with Marketing

Letterkenny Institute of Technology


Course Name Destination Tourism with Marketing
Course Provider Letterkenny Institute of Technology
Course Code LY_TMARK_B
Course Type Higher Education Direct Entry
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Honours Bachelor (Level 8 NFQ)  More info... Major Letterkenny Institute of Technology Level 8 NFQ
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Attendance Options Full time, Daytime
Location (Districts) Letterkenny
Enrolment and Start Dates Comment Contact Admission staff:
T: +353 (0)74 918 6000
Qualification Letters BSc. Hons
Duration 1 year full-time add-on
Entry Requirements Minimum Entry Requirements
Access to this programme is on successful completion of the Bachelor of Arts in Hospitality and Tourism (Front Office Management) or (Destination Marketing) or other compatible Level 7 programmes.
Number of Places 30
Course Content

Expand+Is this course for me?
Our Bachelor of Arts (Honours) in Destination Tourism with Marketing is a one-year add-on programme that extends the education and training for aspiring tourism professionals who wish to work in product, management and marketi...

Subjects Taught Semester Proposed Modules Mandatory/elective Credits Hours Per Week

Year 4
Semester 7
• European & International Tourism Policy Mandatory 10 5
• Consumer Behaviour and Marketing Decisions Mandatory 10 5
• Strategic Entrepreneurship and Tourism Innovation Mandatory 10 5

Semester 8
• Strategic Marketing Management Mandatory 10 5
• Applied Research Project Mandatory 10 5
• Digital Media Management & Data Analytics Mandatory 10 5
Careers or Further Progression

Expand+Follow-on Courses
Follow up programmes elsewhere include:
• Master degrees in institutes and universities at home and abroad.

Career Pathways
The main employers are:
• Tourist Resorts & Hotels
• Tourism Information Offices
• National Tourism...

Further Enquiries Further Information
Ciarán ó hAnnracháin
Head of Department
Telephone: +353 (0)74 918 6603
Course Web Page Web Page - Click Here