Expand+What is this course about?
During this degree, you will:
• Develop creative content, apply SEO and explore cyberpsychology and its ability to alter human behaviours within the context of real-life digital marketing campaigns.

• Experience an...

Hide-What is this course about?
During this degree, you will:
• Develop creative content, apply SEO and explore cyberpsychology and its ability to alter human behaviours within the context of real-life digital marketing campaigns.

• Experience an internationalised campus which brings a global focus to your learning experience.

• Benefit from lecturers’ wealth of industry experience and the faculty’s extensive links with industry, commerce and the public sector.

• Undertake a semester or a year abroad at one of our many overseas partner universities. For example, our TU has links with the Aix Marseille Université, Aix-en-Provence, France, and the University of Graz, Austria.

Why take this course?
The digital economy is booming and with more and more brands putting a focus on digital marketing, demand for suitably qualified candidates is increasing rapidly. As a result, digital marketing is one of the few sectors where demand for graduates is exceeding supply. In fact, the digital skills gap is so great, the European Commission has estimated that there are 900,000 unfilled digital jobs across Europe. It’s clear that a qualification in digital marketing will go a long way towards future-proofing your career and increasing your job security.

Digital marketing is what we call a “broad church” discipline, which means it caters for a wide variety of interests and abilities. Among the most in-demand digital marketing skills currently are digital advertising, content and digital asset creation, content strategy and social media marketing. This is great news for creative types! For those who veer more towards the analytical end of the spectrum, hard skills, including advanced data analytics, never go out of fashion.

Students undertaking this four-year honour degree programme learn about digital theory and cyber psychology while getting hands-on practical experience from academics with relevant industry experience. This is crucial to your constant development and upskilling because digital marketing is an ever evolving, fast-moving field. Our sought-after graduates have found employment in digital marketing agencies and SMEs across Ireland. If you have an interest in business, marketing and both the creative and scientific aspects of digital, then this course is ideal for you.

Expand+What can I do after the course?
Students will develop the skills necessary to qualify them to work in both an in house and agency capacity, and this is key to accessing a broader range of future roles.

These roles include:
• Digital marketing ...

Hide-What can I do after the course?
Students will develop the skills necessary to qualify them to work in both an in house and agency capacity, and this is key to accessing a broader range of future roles.

These roles include:
• Digital marketing executive
• Online marketing executive
• Social content manager
• Search marketing consultant
• Digital analytics manager
• Digital project manager
• Front end development lead
• Digital media senior
• Digital marketing account executive
• PPC account executive
• Brand manager