Course Name |
Digital Marketing & Analytics |
Course Provider |
SETU - Carlow Campus |
Alternative Provider(s) |
SETU - South East Technological University |
Course Code |
SE41E SE41J SE41F SE41K |
Course Type |
Postgraduate |
Qualifications |
Award Name | NFQ Classification | Awarding Body | NFQ Level |
Degree - Masters (Level 9 NFQ)
More info...
|
Major |
South East Technological University |
Level 9 NFQ |
Postgraduate Diploma (Level 9 NFQ)
More info...
|
Major |
South East Technological University |
Level 9 NFQ |
|
Apply To |
PAC |
Attendance Options |
Full time, Part time, Daytime |
Location (Districts) |
Carlow Town |
Qualification Letters |
MSc/PgDip |
PAC Application Information |
Expand+Course Codes:
SE41E Master of Science in Digital Marketing and Analytics Carlow Full-time
SE41J Master of Science in Digital Marketing and Analytics Carlow Part-time day
SE41F Postgraduate Diploma in Digital Marketing and Analytics Carlow Full...
Hide-Course Codes:
SE41E Master of Science in Digital Marketing and Analytics Carlow Full-time
SE41J Master of Science in Digital Marketing and Analytics Carlow Part-time day
SE41F Postgraduate Diploma in Digital Marketing and Analytics Carlow Full-time
SE41K Postgraduate Diploma in Digital Marketing and Analytics Carlow Part-time day
How to Apply
Taught Programmes
- All postgraduate applicants applying for taught programmes should now apply through the online Postgraduate Application System (PAC). This is an online application system which allows applicants to apply for multiple postgraduate programmes at SETU Carlow.
- All applicants must register with PAC to set up an account. Once registered, applicants can then apply for their chosen postgraduate programme by completing the online application form. It is important to take note of your PAC application number.
- Check all the programme information including entry requirements, programme code and closing dates. Take time to read SETU Carlow's FAQs and application instructions.
NOTE: The online application fee (using a debit or credit card) is €50, payable to PAC and is non-refundable. Your application cannot be processed until all the relevant supporting documents and application fee have been received by PAC.
Closing Date
Full-time applications Friday 25th August 2023
Part-time applications Friday 25th August 2023
(N.B. Read these instructions carefully before proceeding with your application).
1. You should familiarise yourself with the entry requirements for each programme to which you apply, as detailed in the current IT Carlow prospectus. In particular, you should note the commencement date for each programme and the submission dates for receipt of completed applications.
2. After you have entered your application details, you will be expected to pay a non-refundable application fee payment of €50. This payment may be made by Credit Card (MasterCard/Visa) or Debit Card (Laser). Please note non-Irish visa debit cards are not accepted. It is also possible to pay by Bank Transfer though payments by these methods are subject to an additional administration charge of €5.
3. Each applicant may only make one application, mentioning up to four programme choices.
4. You must have an active e-mail account in order to use this facility. It is your responsibility to check your account regularly and ensure it is active and in working order. Applicants using webmail e-mail addresses, please note if you have the high junk mail filtering option in your e-mail account, e-mails from the Postgraduate Applications Centre, Galway and Institute of Technology Carlow may be flagged as Junk. You will need to either reduce the Junk mail filter or else add the Postgraduate Applications Centre, Galway (noreply@pac.ie) and Institute of Technology Carlow (graduatestudies@itcarlow.ie) e-mail addresses as two of your safe senders.
5. All communications regarding the status of your application will be sent to you via e-mail. It is your responsibility to ensure that you check your e-mail account regularly for such correspondence.
6. The Postgraduate Applications Centre is not responsible for the assessment of your application. The assessment of your application takes place at Institute of Technology Carlow.
7. All relevant supporting documentation (results, parchments/certificates and supplementary statement forms if applicable) you are required to provide as part of your application must be either uploaded via the "My Account" link or posted to PAC. Please submit all documentation on A4 (or equivalent) size paper. Original documentation submitted cannot be returned, only copies qualification evidence documentation are required at application stage for the Postgraduate Applications Centre. All documentation must be either uploaded via the "My Account" link or posted to the Postgraduate Applications Centre, 1 Courthouse Square, Galway, Ireland. This information must arrive by the submission date for the programme to which you are applying (or by the earliest submission date if you are applying for multiple programmes). The closing dates for receipt of applications for each programme are indicated in the online IT Carlow prospectus. Your application can be assessed only when this information is received.
8. Supporting documentation or information that cannot be submitted at the time of application (e.g. future exam sittings, English language exams) may be submitted at a later stage by uploading via the "My Account" link or by posting to the Postgraduate Applications Centre (PAC).
9. All applicants MUST note their Postgraduate Studies 8 digit application number which will be given to you at the final stage of the application procedure. You will need your Postgraduate Application Number to log into your Account on the PAC website to obtain updates on the status of your application. All supplementary documentation forwarded to the Postgraduate Applications Centre MUST be marked with your Postgraduate Application Number.
10. **Note:
Javascript must be enabled to use this site, whereas cookies will only be required if you wish to avail of the "Remember me" feature of the login system.
If you wish to see instructions on how to enable javascript, please visit the link https://www.pac.ie/js_required.php?ln=e.
When used the website will place a cookie on your machine which allows you to be automatically logged in the next time you visit.
**Warning:
If you are using a public computer it is not advisable to use this feature.
Students experiencing technical difficulties in making an application should contact PAC.
It is strongly recommended that you save the application form regularly.
For admissions queries from Irish or European applicants, please email: graduatestudies.cw@setu.ie
All Non-EU international applicants may refer to the International section of the website for further details or email: international.CW@setu.ie
|
Application Weblink |
Web Page - Click Here |
Duration |
1 year full time - delivered Thursday and Friday.
2 years part time - 1st year delivered Thursday, 2nd year delivered Friday. |
Course Fee |
SE41E Master of Science in Digital Marketing and Analytics Carlow Full-time €5,500
SE41J Master of Science in Digital Marketing and Analytics Carlow Part-time day €5,500
SE41F Postgraduate Diploma in Digital Marketing and Analytics Carlow Full-time €4,800
SE41K Postgraduate Diploma in Digital Marketing and Analytics Carlow Part-time day €4,800 |
Link to Course Fee |
Web Page - Click Here |
Entry Requirements |
Expand+Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Honours ...
Hide-Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Honours Degree (Level 8 – minimum 2nd class Honours) in:
- Marketing or a business discipline
- Computer Science or
- Cognate programmes.
Applicants applying for entry through progression routes other than those listed above will be considered through SETU Carlow’s Recognition of Prior Learning (RPL) Policy.
Shortlisted applicants may be called for interview.
|
Comment |
Exit award: Postgraduate Diploma in Science in Digital Marketing and Analytics (Level 9 - 60 credits). |
Course Summary |
Overview
The digital era has dramatically changed the marketing landscape and the way that businesses identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic landscape. The MSc in Digital Marketing and Analytics at South East Technological University is aimed at graduates and professionals seeking to explore the strategic implications of the digital era and to develop their career path in digital marketing. |
Course Content |
Expand+This innovative and exciting course will provide potential learners with an opportunity to study for a MSc in Digital Marketing and Analytics corresponding to a Level 9 qualification (90 credits) or a Postgraduate Diploma (60 credits).
The MSc com...
Hide-This innovative and exciting course will provide potential learners with an opportunity to study for a MSc in Digital Marketing and Analytics corresponding to a Level 9 qualification (90 credits) or a Postgraduate Diploma (60 credits).
The MSc combines academic study and industry exposure to deliver a course that has a strong focus on current and emerging research and practice. Application may also be made to the Level 9 Postgraduate Diploma in Digital Marketing and Analytics (60 credits).
What will I be able to do when I finish this course?
The MSc in Digital Marketing and Analytics is designed to help learners identify the strategic implications of digital marketing and to create and implement effective digital marketing data driven strategies. Successful completion of the course will help participants grow their career opportunities in this dynamic sector.
Special Features of the course:
Learners on the course will have an opportunity to work on live business projects.
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Subjects Taught |
Expand+What subjects will I study?
Semester One:
Data Analytics and Consumer Insights
Search Marketing and Digital Analytics
Strategic Marketing Management
Digital Marketing Landscape and Strategy
Electives:
Ecommerce
Law and the Digital Environme...
Hide-What subjects will I study?
Semester One:
Data Analytics and Consumer Insights
Search Marketing and Digital Analytics
Strategic Marketing Management
Digital Marketing Landscape and Strategy
Electives:
Ecommerce
Law and the Digital Environment
Semester Two:
Digital Marketing Technologies
Digital Marketing Communications
Strategic Brand Management
Electives:
Strategic Design
Strategic CRM
Semester Three:
Digital Marketing Research Project (This will run throughout the year).
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Number of Credits |
Master of Science in Digital Marketing 90 Credits
Postgraduate Diploma in Digital Marketing 60 Credits |
Careers or Further Progression |
Expand+Study & Career Opportunities
Graduates of this programme can expect career opportunities in areas such as: Digital Marketing Management and Consulting, Social Media Management, User Experience Management, Search Marketing, CRM, Content Marketing, Da...
Hide-Study & Career Opportunities
Graduates of this programme can expect career opportunities in areas such as: Digital Marketing Management and Consulting, Social Media Management, User Experience Management, Search Marketing, CRM, Content Marketing, Data Analytics and Brand Management. Digital Marketing opportunities exist in all industries from SMEs to global multinationals financial services to the arts.
Graduates may also pursue Level 10 (PhD) study opportunities upon successful completion of this course.
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Further Enquiries |
Contact
Dorothy Keane BSc, MA
Programme Director
E: dorothy.keane@setu.ie
International (Non-EU) applicants may contact:
E: international.CW@setu.ie
P: 00353-59-9175205 |
Course Web Page |
Web Page - Click Here |