Digital Marketing & Analytics

SETU - Carlow Campus

 

Course Name Digital Marketing & Analytics
Course Provider SETU - Carlow Campus
Alternative Provider(s) SETU - South East Technological University
Course Code CWB23 CWB24
Course Type Postgraduate
Qualifications
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major South East Technological University Level 9 NFQ
Postgraduate Diploma (Level 9 NFQ)  More info... Major South East Technological University Level 9 NFQ
Apply To PAC
Attendance Options Full time, Daytime
Location (Districts) Carlow Town
Qualification Letters MSc
PAC Application Information

Expand+Course Codes
CWB23 Master of Science in Digital Marketing CARLOW Full-time
CWB24 Postgraduate Diploma in Digital Marketing CARLOW Full-time

Entry 2022/2023
Please note that all postgraduate applications for taught programmes at Institute of Tec...

Application Weblink Web Page - Click Here
Duration 1 year full-time.
Course Fee CWB23 Master of Science Digital Marketing CARLOW Full-time €5,500
CWB24 Postgraduate Diploma in Digital Marketing CARLOW Full-time €4,800

Programme Fees for Non-EU Students
Masters Programme Fee – €11,250.
Link to Course Fee Web Page - Click Here
Entry Requirements

Expand+Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Hono...

Comment NOTE: All programmes are offered subject to sufficient numbers of students. This document is intended as a guide to programmes. While every effort has been made to ensure the completeness and accuracy of the information contained in this publication at the time of print, Institute of Technology Carlow reserves the right to make changes to any content, schedules or fees.
Course Content

Expand+What is the programme about?
The digital era has dramatically changed the marketing landscape and the way that businesses identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic ...

Subjects Taught What subject areas will I study?
Semester 1:
Data Analytics and Consumer Insights
Search Marketing and Digital Analytics
Strategic Marketing Management
Digital Marketing Landscape and Strategy

Electives:
ECommerce
Law and the Digital Environment

Semester 2:
Digital Marketing Technologies
Digital Marketing Communications
Strategic Brand Management

Electives:
Strategic Design
Strategic CRM
Semester 3
Digital Marketing Research Project
Number of Credits Master of Science in Digital Marketing 90 Credits
Postgraduate Diploma in Digital Marketing 60 Credits
Careers or Further Progression

Expand+What will I be able to do when I finish the programme?
The MSc in Digital Marketing and Analytics is designed to help learners identify the strategic implications of digital era marketing and to create and implement effective digital marketin...

Further Enquiries PROGRAMME DIRECTOR
Dorothy Keane BSc, MA
E: dorothy.keane@itcarlow.ie
Course Web Page Web Page - Click Here
International Students Web Page - Click Here