Expand+Course Codes
CWB23 Master of Science in Digital Marketing CARLOW Full-time
CWB24 Postgraduate Diploma in Digital Marketing CARLOW Full-time

Entry 2022/2023
Please note that all postgraduate applications for taught programmes at Institute of Tec...

Hide-Course Codes
CWB23 Master of Science in Digital Marketing CARLOW Full-time
CWB24 Postgraduate Diploma in Digital Marketing CARLOW Full-time

Entry 2022/2023
Please note that all postgraduate applications for taught programmes at Institute of Technology Carlow should be completed online via PAC (Postgraduate Application System) www.pac.ie

It is important to note that each programme has a different PAC code based on award level, schedule and campus location.

Timetabled hours may include daytime, evening and Saturday classes.

HOW TO APPLY
APPLICATION PROCESS - TAUGHT PROGRAMMES
Please note that all Non-EU international student applicants must apply through our International Office. Please refer to the International section of the prospectus or our website: www.itcarlow.ie/international/non-eu-students or alternatively email: internationaladmin@itcarlow.ie.

Application process steps
1. Choose your programme(s) from our prospectus or online postgraduate programme listing on the Institute website.

It is very important that you review all of the following before applying:

• Entry requirements
• Supporting documentation requirements for your application
• Course modules and information
• Schedule and location (i.e. part-time or full time, and which campus you would like to attend)
• Fees
• Relevant PAC code
• Closing dates for applications.

Should you have any queries, or need further information on a particular programme of study, please contact the relevant programme director or head of department listed on the individual programme.

2. Register with PAC online at www.pac.ie and gather all supporting documentation required for your application (e.g. references, CV, personal statement etc.).

Scanned copies of your supporting documentation must be uploaded to www.pac.ie. Alternatively, supporting documentation can be posted to the Postgraduate Applications Centre, 1 Courthouse Square, Galway. Please note that supplementary documentation should be sent within 7 days of your online application. Documents must be in a clear format, of good quality and a readable size.

Poor quality/unreadable documents may affect the assessment of your application.

3. Apply online at www.pac.ie.
The PAC online application system is now open for new postgraduate applications for the academic year 2022/2023. This is an online application system that allows applicants, for a non-refundable fee of €50 paid directly to PAC, to apply for multiple postgraduate programmes at Institute of Technology Carlow. Applications will be considered in order of preference. If you are successful in receiving an offer on your first preference or first choice of programme, all other preferences will be excluded. Similarly, if you are unsuccessful in your first preference, then your second preference will be considered and so on.

Course selection may be from any of our Masters, Higher Diploma and Postgraduate Diplomas.

PAC may be contacted for support via email: pachelp@pac.ie or through the website. Applicants may contact Admissions via email: graduatestudies@itcarlow.ie.

To ensure a place on your chosen course we advise registering as soon as possible. Certain programmes are restricted to a limited number of applicants and places on these courses are assigned on a first-come-first-served basis. Late applications will be considered on a case-bycase basis.

Institute of Technology Carlow reserves the right to request that some applicants attend for interview to determine their suitability for individual programmes.

4. Review application status via the My Account section on the PAC website.

All applicants will be notified by email of changes to the status of their application. Alternatively, applicants may login online any time to the PAC system under the My Account section to view their application. Applicants who receive an offer have 14 days to accept or decline that offer. Applicants who accept must also pay a deposit of €500 within 14 days which may be paid online via the PAC system. This deposit is then offset against the full tuition fee.

5. Getting started
Applicants who accept their offer should keep up-to-date by logging onto the Institute website. Our academic year starts in September and academic timetables and other news and events will be posted on the website and on other social media such as Facebook, LinkedIn, Twitter and Instagram.

Expand+Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Hono...

Hide-Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Honours Degree (Level 8 – minimum 2nd class Honours) in:

• Marketing or a business discipline
• Computer Science or
• Cognate programmes.

Applicants applying for entry through progression routes other than those listed above will be considered through IT Carlow’s Recognition of Prior Learning (RPL) Policy. Shortlisted applicants may be called for interview.

Expand+What is the programme about?
The digital era has dramatically changed the marketing landscape and the way that businesses identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic ...

Hide-What is the programme about?
The digital era has dramatically changed the marketing landscape and the way that businesses identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic landscape. The MSc in Digital Marketing and Analytics at Institute of Technology Carlow is aimed at graduates and professionals seeking to explore the strategic implications of the digital era and to develop their career path in digital marketing.

This innovative and exciting programme will provide potential learners with an opportunity to study for a MSc in Digital Marketing and Analytics corresponding to a Level 9 qualification (90 credits) or a Postgraduate Diploma (60 credits). The MSc combines academic study and industry exposure to deliver a programme that has a strong focus on current and emerging research and practice. Application may also be made to the Level 9 Postgraduate Diploma in Digital Marketing and Analytics (60 credits).

Special features of this programme
Learners will have an opportunity to work on live business projects.

Expand+What will I be able to do when I finish the programme?
The MSc in Digital Marketing and Analytics is designed to help learners identify the strategic implications of digital era marketing and to create and implement effective digital marketin...

Hide-What will I be able to do when I finish the programme?
The MSc in Digital Marketing and Analytics is designed to help learners identify the strategic implications of digital era marketing and to create and implement effective digital marketing strategies. Successful completion of the programme will help participants grow their career opportunities in this dynamic sector.

What follow-on study opportunities are available?
Graduates may pursue Level 10 (PhD) study opportunities upon successful completion of this programme.

Potential employment opportunities
Graduates of this programme can expect career opportunities in areas such as: Digital Marketing Consulting, eCRM, Social Media Management, User Experience Management, Data Analytics and Brand Management. Digital Marketing opportunities exist in all industries from SMEs to global multinationals and financial services to the arts.