Marketing - Digital Media Stream

Dublin Business School


Course Name Marketing - Digital Media Stream
Course Provider Dublin Business School
Course Code 83742 (Assigned by Qualifax. Not an official code)
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major QQI Level 9 NFQ
Apply To Course provider
Attendance Options Full time, Part time
Location (Districts) Dublin City Centre
Qualification Letters MSc
Application Date

Expand+We are now accepting applications for programmes taking place in 2019.

Applicants should complete the appropriate application form and submit it online or return it to the Postgraduate Admissions Office along with the following doc...

Application Weblink Web Page - Click Here

Expand+Full-time: 1 year
Part-time: 2 years

Programme Structure
For full-time students of the MSc in Marketing (Digital Media), the taught component consists of eight modules. Successful completion of the taught component stage allows you ...

Link to Course Fee Web Page - Click Here
Entry Requirements

Expand+The minimum entry requirements for the MSc in Marketing and associated stream are:

- A minimum second-class honours in a Level 8 business degree from a recognised third-level institution or

- An equivalent professional qualification such as AC...


Expand+Postgraduate School of Business and Law:
Built on a reputation of “Excellence through Learning”, the School of Business and Law prides itself on its ability to design and deliver programmes which are academically rigorous and innovative whilst ensu...

Course Content

Expand+Aims of the Programme
The MSc in Marketing (Digital Media) is a programme which has been purposely created to meet the needs of recentlyqualified business (with marketing) or marketing graduates. It seeks to further enhance students’ existing knowl...

Subjects Taught Stage 1
Strategic Marketing Management
The Changing Consumer
Personal and Professional Development
Research Methods 1
Research Methods 2
Integrated Marketing Communications in a Digital Age
Web Marketing Practice
Developing Digital Media

Stage 2
MSc Award:
Assessment Method Assessment Methods
Subjects will be assessed through a combination of end of semester examination and continuous assessment. Students are involved in group projects, oral presentations, poster presentations and real life company case analysis. Students will also be exposed to guest lecturers from leading Irish and multinational companies and will participate in practical workshops with academics and practitioners.
Careers or Further Progression

Expand+Career Opportunities
Graduates of the MSc in Marketing (Digital Media) will acquire specialised skills and competencies that will enable them to pursue positions in challenging senior career opportunities in the marketing and digital media professi...

Further Enquiries Contact our admissions team for more information
Phone: 01 417 7500
Opening times: Monday to Friday 8:45am to 5:15pm
Course Web Page Web Page - Click Here