Business Administration - MBA - Marketing Stream

Dublin Business School


Course Name Business Administration - MBA - Marketing Stream
Course Provider Dublin Business School
Course Code 83740 (Assigned by Qualifax. Not an official code)
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major QQI Level 9 NFQ
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Attendance Options Full time, Part time
Location (Districts) Dublin City Centre
Qualification Letters MBA
Enrolment and Start Dates Comment Next Intakes:
April 2023*
September 2023
*Only some streams available in this intake.
Application Date We are now accepting applications for programmes taking place in 2023. Contact our admissions team for more information

Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm
Application Weblink Web Page - Click Here
Duration Full-time: 1 year
Part-time: 2 years
Link to Course Fee Web Page - Click Here
Entry Requirements

Expand+The minimum entry requirements for the Master of Business Administration are:

• Level 8 primary undergraduate honours bachelor degree with a minimum Second Class Second Division classification (2.2) from a recognised third level institution in ...

Comment Awarding Body: Quality & Qualifications Ireland (QQI)
Award: Masters Degree
NFQ Level: Level 9
Award Title: Master of Business Administration (MBA)
Award Type: Major
Course Summary This specialism empowers learners to evaluate the central role of marketing strategy for the growth and development of all organisations. Learners will be required to critically evaluate a range of theoretical marketing concepts and apply them to practical industry realities as they relate to the current business environment.
Course Content

Expand+The marketing stream looks to recruiting and retaining customer relationships, as well as increasing frequency of purchase, helping an organisation to sell their products or services in line with the overall strategy and mission of the organisation. ...

Subjects Taught The Master of Business Administration (MBA) programme has the following content in stages 1 & 2:

Stage 1

Core Modules
Global Issues for Management
Strategic Marketing Analysis
Managerial Financial Analysis
Research Methods 1
Marketing Innovations
Applied Strategic Management
Dynamic Leadership Development
Research Methods 2
Integrated Marketing Communications

Stage 2

MBA Award
Assessment Method Continuous assessment is an integral part of many of our taught modules. The weightings attaching to coursework and other forms of continuous assessment vary from module to module to facilitate all learning styles. You will experience a variety of teaching and learning assessment methods including lectures, seminars, tutorials, case studies, group and individual projects, examinations and reports.
Careers or Further Progression

Expand+Careers Opportunities
Upon completing the programme, graduates will have attained a critical awareness of business opportunities and challenges capable of devising appropriate strategies for ongoing professional development as well as a keen awarene...

Further Enquiries Email:
Phone: 01 417 7500
Opening times:
Monday to Friday
8:45am to 5:15pm
Course Web Page Web Page - Click Here