Queen's University Belfast


Course Name Marketing
Course Provider Queen's University Belfast
Course Code 83593 (Assigned by Qualifax. Not an official code)
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters at UK Level 7  Comparing Qualifications in the UK and Ireland Queens University Belfast None
Apply To Course provider
Attendance Options Full time, Daytime
Location (Districts) Belfast
Qualification Letters MSc
Enrolment and Start Dates Comment Entry year 2020
Application Date How to Apply
Apply using our online Postgraduate Applications Portal and follow the step-by-step instructions on how to apply.
Application Weblink Web Page - Click Here
Duration 1 year full-time.

Learning and Teaching
Morning / Afternoon / Evening.
Link to Course Fee Web Page - Click Here
Entry Requirements

Expand+Entrance requirements
Normally a 2.1 Honours degree or equivalent qualification acceptable to the University in any discipline.

For information on international qualification equivalents, please check the specifi...

Number of Places unrestricted

Expand+Marketing highlights
Professional Accreditations
•Accreditation has been gained from The Chartered Institute of Marketing (CIM) – the leading professional body for marketers worldwide which exists to develop the marketing profession, maintain p...

Course Content Overview
Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.

The 12 week internship placement covers projects on marketing strategy audits, social media and digital work, along with big data analytics.
Subjects Taught

Students must complete 60 CATS per semester. The award of MSc is based on the accumulation of 180 CATS. The programme comprises seven taught modules plus a dissertation or marketing internship and work-based research project.


Assessment Method Students will complete individual student assignments, oral presentations, group casework, examinations, computer-aided assessment, multiple-choice tests and research work. Other innovative assessment methods are incorporated as appropriate.
Careers or Further Progression

Expand+Career Prospects
Graduates with a solid knowledge of contemporary marketing thought and best practices, coupled with a solid grounding in market(ing) research methods, tools and applications, are likely to secure employment in the foll...

Further Enquiries Professor Mark Palmer, Professor
Queen's Management School - Professor
Management Centre for Health Research at the Management School
Phone: +44 (0)28 9097 5612
Course Web Page Web Page - Click Here