Marketing

ATU - Sligo Campus

 

Course Name Marketing
Course Provider ATU - Sligo Campus
Alternative Provider(s) ATU - Atlantic Technological University
Course Code SG_BMARK_M09
Course Type Postgraduate
Qualifications
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major Atlantic Technological University Level 9 NFQ
Apply To Course provider
Attendance Options Full time, Part time, Online or Distance, Daytime, Blended
Location (Districts) Ballinode
Qualification Letters MSc
Application Weblink Web Page - Click Here
Duration 1 year full-time / 2 years part-time
Delivery: Classroom/Online
Course Fee Total Fees €7,200
Entry Requirements

Expand+A Level 8 Honours Degree (2.2) or equivalent professional qualification in a business related area or Higher Diploma in Business (Level 8 ) with a minimum of three specialist marketing modules at Level 7 and/ or 8.

Applicants who do not have a rel...

Course Summary The M Sc. in Marketing programme prepares participants for a career in marketing at managerial or senior executive level-in the public and/or private sector. Candidates will develop their capacity to provide marketing insight and thought leadership in an organisation.
Course Content

Expand+This course offers great flexibility to participants as it is delivered using both on-line lectures and residentials and you can tailor the modules to your own individual circumstances. You can complete all of the programme within one calendar year. ...

Subjects Taught Semester 1
Marketing Ethics
Sales Practice
Global Marketing Practice
Digital Marketing L9
Entrepreneurship & Financial Analysis
Research Methods & MSc in Marketing

Semester 2
Brand Management
Service Innovation & Leadership
Marketing in Society
Strategic Marketing Management
Professional Seminar Series

Semester 3
Dissertation MSc Marketing
All candidates must complete a Dissertation on a marketing related topic.
Assessment Method Assessment will be based on a combination of continuous assessment and end of semester examinations.
Number of Credits 90
Careers or Further Progression

Expand+Career Opportunities
Graduates are in a prime position to build careers at managerial level, with the opportunity to advance to senior executive level with experience. The programme equips individuals with the opportunity to work in Ireland and inte...

Further Enquiries Admissions Office
T: 353 (0) 71 931 8511
E: admissions.sligo@atu.ie
Course Web Page Web Page - Click Here