| Course Name |
Digital Marketing & Analytics - Conversion Course - Aungier Street |
| Course Provider |
TU Dublin - City |
| Alternative Provider(s) |
TU Dublin - Technological University Dublin |
| Course Code |
TU354 |
| Course Type |
Postgraduate |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Degree - Masters (Level 9 NFQ)
More info...
|
Major |
Technological University Dublin |
Level 9 NFQ |
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| Apply To |
Course provider |
| Attendance Options |
Part time, Evening, Daytime, Weekend |
| Location (Districts) |
Dublin City Centre |
| Qualification Letters |
MSc |
| Enrolment and Start Dates Comment |
Commencement Date: September 2023
Location: Aungier Street |
| Application Date |
Applications for this course are now open. |
| Application Weblink |
Web Page - Click Here |
| Duration |
16 Months
Mode of Study: Part Time
Method of Delivery: Classroom
Schedule
By utilising an effective mix of delivery methods this programme is delivered in 16 months.
This programme is delivered two evenings per week, Tuesday and Thursday, from 6.30-9.30pm. Semester three will be delivered in the form of a Summer School and there will be occasional Saturday workshops/seminars. |
| Link to Course Fee |
Web Page - Click Here |
| Entry Requirements |
Expand+Minimum Entry Requirements?
• 2.1 Honours Bachelor Degree in a business discipline with 2 years experience in a marketing role
• 2.1 Honours Bachelor Degree in a non-business discipline with 4 years experience in a marketing role
• *Other ap...
Hide-Minimum Entry Requirements?
• 2.1 Honours Bachelor Degree in a business discipline with 2 years experience in a marketing role
• 2.1 Honours Bachelor Degree in a non-business discipline with 4 years experience in a marketing role
• *Other applicants will be considered based on their experience, attitude and aptitude.
• Note: Due to the considerable competition for our postgraduate courses satisfying the minimum entry requirement is not a guarantee of a place. Applicants may also be required to attend for interview.
|
| Comment |
Level: NFQ Level 9
Award: MSC |
| Course Summary |
The MSc Digital Marketing and Analytics is designed for marketing professionals who are seeking to build their digital marketing knowledge and skills and to further develop their ability to design, implement and measure the effectiveness of marketing strategies. |
| Course Content |
Expand+What is... Digital Marketing & Analytics?
TU Dublin’s School of Marketing and The Marketing Institute of Ireland (MII) have partnered to develop this innovative Master’s Degree programme.
This course is delivered by leading marketing academic...
Hide-What is... Digital Marketing & Analytics?
TU Dublin’s School of Marketing and The Marketing Institute of Ireland (MII) have partnered to develop this innovative Master’s Degree programme.
This course is delivered by leading marketing academics and digital marketing practitioners, working closely together to ensure an effective blend of theory and practice. A combination of interactive lectures, webinars and skills-based workshops will expose participants to proven strategic frameworks and readily applicable toolkits. While participants will apply their learning throughout the programme, a company-based group project in the final semester will give participants an opportunity to develop and execute an end-to-end Digital Marketing Strategy.
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| Careers or Further Progression |
Expand+What are my career opportunities?
On completion of this programme graduates will be able to:
• Develop and implement effective strategies in a digital context – e.g. mobile marketing, affiliate marketing, social media, email marketing, display ...
Hide-What are my career opportunities?
On completion of this programme graduates will be able to:
• Develop and implement effective strategies in a digital context – e.g. mobile marketing, affiliate marketing, social media, email marketing, display advertising, online PR, search engine marketing…
• Plan, implement, evaluate and report on a substantial digital marketing project
• Analyse big data and use analytics to gather consumer insights and improve digital marketing effectiveness
• Apply key digital, financial and marketing metrics at each stage of the customer lifecycle
• Understand and segment digital consumers and predict future behaviours
• Leverage consumer interaction and engagement
• Apply KPIs and develop dashboards at campaign and enterprise level
• Add value and digital leadership to their firm
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| Further Enquiries |
Jade Kim
jade.kim@tudublin.ie
01-402 7151 |
| Course Web Page |
Web Page - Click Here |
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