| Course Name |
Digital Marketing & Analytics |
| Course Provider |
TU Dublin - City Campus |
| Alternative Provider(s) |
TU Dublin - Technological University Dublin |
| Course Code |
DT9333 |
| Course Type |
Postgraduate |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Degree - Masters (Level 9 NFQ)
More info...
|
Major |
TU Dublin |
Level 9 NFQ |
|
| Apply To |
Course provider |
| Attendance Options |
Part time |
| Location (Districts) |
Dublin City Centre |
| Qualification Letters |
MSc |
| Enrolment and Start Dates Comment |
Start Date: September 2019 |
| Application Date |
Closing Date: The general closing date is 30th April 2019. Please note that late applications may be accepted subject to availability. |
| Application Weblink |
Web Page - Click Here |
| Duration |
Part Time - 16 months.
Timetable / Hours
By utilising an effective mix of delivery methods this programme is delivered in 16 months.
This programme is delivered two evenings per week, Tuesday and Thursday, from 6.30-9.30pm. Semester three will be delivered in the form of a Summer School and there will be occasional Saturday workshops/seminars. |
| Link to Course Fee |
Web Page - Click Here |
| Entry Requirements |
2.1 Honours Degree in a business discipline with 2 years’ experience in a marketing role
2.1 Honours Degree in a non-business discipline with 4 years’ experience in a marketing role
*Other applicants will be considered based on their experience, attitude and aptitude
Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Applicants may also be required to attend for interview. |
| Interview |
Yes |
| Comment |
Location:
Conveniently delivered at DIT’s Aungier St campus in Dublin City Centre.
Qualification Awarded:
The MSc Digital Marketing and Analytics, a level 9 award on the National Framework of Qualifications, is accredited by Dublin Institute of Technology, a member of the European University Association. |
| Course Content |
Expand+Introduction
DIT’s School of Marketing and The Marketing Institute of Ireland (MII) have partnered to develop this innovative Master’s Degree programme.
The MSc Digital Marketing and Analytics is designed for marketing professionals who are seeki...
Hide-Introduction
DIT’s School of Marketing and The Marketing Institute of Ireland (MII) have partnered to develop this innovative Master’s Degree programme.
The MSc Digital Marketing and Analytics is designed for marketing professionals who are seeking to build their digital marketing knowledge and skills and to further develop their ability to design, implement and measure the effectiveness of marketing strategies.
This programme is delivered by leading marketing academics and digital marketing practitioners, working closely together to ensure an effective blend of theory and practice. A combination of interactive lectures, webinars and skills-based workshops will expose participants to proven strategic frameworks and readily applicable toolkits. While participants will apply their learning throughout the programme, a company-based group project in the final semester will give participants an opportunity to develop and execute an end-to-end Digital Marketing Strategy.
Benefits For Participants and Sponsor Companies:
On completion of this programme graduates will be able to:
•Develop and implement effective strategies in a digital context – e.g. mobile marketing, affiliate marketing, social media, email marketing, display advertising, online PR, search engine marketing…
•Plan, implement, evaluate and report on a substantial digital marketing project
•Analyse big data and use analytics to gather consumer insights and improve digital marketing effectiveness
•Apply key digital, financial and marketing metrics at each stage of the customer lifecycle
•Understand and segment digital consumers and predict future behaviours
•Leverage consumer interaction and engagement
•Apply KPIs and develop dashboards at campaign and enterprise level
•Add value and digital leadership to their firm.
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| Subjects Taught |
Digital Marketing Metrics & Analytics
Digital Marketing Strategy
Communications
Consumer Behaviour & Research |
| Assessment Method |
A variety of assessment approaches are utilised on this programme to ensure an engaging learning experience.
The MSc Digital Marketing and Analytics, a level 9 award on the National Framework of Qualifications, is accredited by Dublin Institute of Technology, a member of the European University Association. |
| Further Enquiries |
Programme Director
Etain Kidney
School of Marketing
College of Business
DIT Aungier Street, Dublin 2
T: 01-402 7151
E: etain.kidney@dit.ie |
| Course Web Page |
Web Page - Click Here |
| International Students |
Web Page - Click Here |
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