Online Marketing

Letterkenny Institute of Technology


Course Name Online Marketing
Course Provider Letterkenny Institute of Technology
Course Code 79000 (Assigned by Qualifax. Not an official code)
Course Type Lifelong Learning
Award NameNFQ ClassificationAwarding BodyNFQ Level
Special Purpose Certificate (Level 7 NFQ)  More info... Special Purpose Letterkenny Institute of Technology Level 7 NFQ
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Attendance Options Part time, Evening
Location (Districts) Letterkenny
Enrolment and Start Dates Comment The programme will start in September and/or January each year (subject to demand).
Application Weblink Web Page - Click Here
Duration 12 weeks part-time. This course is delivered one evening per week for one semester.
Course Fee EU Fees: Ä350.
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Entry Requirements Minimum Entry Requirements
Leaving Certificate
Minimum Five O6/H7
English or Irish O6/H7
Maths F2/O6/H7
QQI/FET Level 5, OR equivalent qualification.

Candidates who do not meet the above entry requirements may be admitted to the programme on the grounds of mature years (0ver 23 by 1st January in the proposed year of entry), if they have attained appropriate experience, preferably in a business environment.
Number of Places 15
Course Content Is this course for me?
This course will introduce learners to key online marketing channels. It aims to develop learnerís skills and competencies, at an introductory level, across those areas pertaining to online marketing.

On this course students will learn about Website Analysis, Search Marketing, Social Media, Email Marketing, Blogs, Mobile Marketing and Website Analytics.
Subjects Taught Year One:

Proposed Modules Mandatory/elective Credits

Introduction to Online Marketing Mandatory 10
Careers or Further Progression Career Pathways
The main employers are:
◾private and public sectors

Graduate Careers
Graduate careers typically include:
◾Digital Marketing
◾Business Marketing
Further Enquiries Patricia Doherty
Head of Department
Telephone: +353 (0)74 9186202
Location Letterkenny Campus
Course Web Page Web Page - Click Here