Digital Marketing

Limerick Institute of Technology


Course Name Digital Marketing
Course Provider Limerick Institute of Technology
Alternative Provider(s) Limerick Institute of Technology - Tipperary
Course Code 78887 (Assigned by Qualifax. Not an official code)
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Higher Diploma (Level 8 NFQ)  More info... Major Limerick Institute of Technology Level 8 NFQ
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Attendance Options Part time, Evening, Online, Weekend
Location (Districts) Clonmel, Limerick City
Enrolment and Start Dates Comment How to Apply
Applicants must apply for these programmes on the Springboard Website (please see "Application Weblink below).

The programme will run from September 2019 to end of August 2020. On campus classes will run as follows:

Limerick: Wednesday evenings from 6.30pm to 9.30pm
Clonmel: Thursday evenings from 6.30pm to 9.30pm
Application Date Application Deadline: 1st September 2019.
Application Weblink Web Page - Click Here
Duration 1 year part-time.

This programme is delivered on campus one evening per week, three hours per evening, for the full duration of the programme. The rest of the material will be delivered online. Lectures will take place at either the LIT Moylish Campus or the LIT Clonmel Campus.
Course Fee This programme is free of charge for participants who are unemployed or previously self-employed.

Participants who are in employment will be required to pay a fee of €550.00.

Please see for eligibility criteria details.
Entry Requirements An honours degree (level 8) in an non-digital marketing or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.


Special Case Registration: Prospective participants who do not meet the entry requirements for the programme detailed above, but who may qualify for admission by meeting certain other equivalent criteria, should apply to the Department of Flexible Learning Office for consideration.

Higher Diploma in Business in Digital Marketing (Level 8, 60 Credits).

Location: LIT Moylish Campus, Limerick or LIT Clonmel Campus, Tipperary

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Course Content

This part-time programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in Digital Marketing. This programme will be of interest to those with a non-business qualification, but wi...

Subjects Taught •Principles of Marketing
•Brand Management
•Mobile & Local Marketing
•Social Media Marketing
•Website Design & Optimization
•International Marketing
•Global Business Management
•Digital and Data Analytics
•Sales Processes
•Strategic Sales Management
•Strategic Management Concepts
•Strategic Management Practice
Assessment Method Learners are assessed by means of assignments across all modules. In completing these assignments learners will be expected to apply theoretical concepts to their own individual workplace. All employer information obtained by the learner to complete assignments will be treated confidentially.
Number of Credits 60
Further Enquiries For further information:
Dept of Flexible Learning
LIT Moylish, Tel: 061 293802
LIT Clonmel, Tel: 0504 28112

For academic queries:
Contact: James Griffin
Course Web Page Web Page - Click Here