Digital Marketing - Online & Limerick Campus - Blended

TUS - Limerick Campuses


Course Name Digital Marketing - Online & Limerick Campus - Blended
Course Provider TUS - Limerick Campuses
Alternative Provider(s) TUS - Technological University of the Shannon
Course Code 78887 (Assigned by Qualifax. Not an official code)
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Higher Diploma (Level 8 NFQ)  More info... Major Technological University of the Shannon Level 8 NFQ
Apply To Course provider
Attendance Options Part time, Online or Distance, Blended
Location (Districts) Limerick City
Enrolment and Start Dates Comment START DATE 13/09/2021
Application Date Application Deadline 15th August 2021
Application Weblink Web Page - Click Here
Duration Delivery
Modules are to be delivered over a 2-year, 4 semester basis in a blended learning format. That is classes are once a week either online live or face-to-face at Moylish (or occasionally/perhaps at another TUS campus to be determined) on a Tuesday or Wednesday evening for 2 hours from 7pm.

Course Fee €5,500 is the full fee for 2 years. Instalment payment plans are available to spread the payments.
Entry Requirements

Expand+What are the entry requirements?
An honours degree (Level 8) in a non-digital marketing or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.



Course Content

Expand+This part-time programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in Digital Marketing. This programme will be of interest to those with a non-business qualification, but with exp...

Subjects Taught What modules will I study?

Principles of Marketing
Brand Management
Mobile & Local Marketing
Social Media Marketing
Website Design & Optimization
International Marketing
Global Business Management
Digital and Data Analytics
Sales Processes
Strategic Sales Management
Strategic Management Concepts
Strategic Management Practice
Assessment Method Most modules are 100% continuous assessment. Some modules may have a formal end of term exam (dependent on Covid-19 guidelines)
Number of Credits Qualification
Higher Diploma in Business in Digital Marketing (Level 8, 60 Credits)
Careers or Further Progression Are there opportunities for further study?

Master of Business in Strategic Management & Marketing
Postgraduate Diploma in Digital Marketing and Analytics
Postgraduate Diploma in Data Analytics
Further Enquiries For queries relating to the course Contact:
Department of Flexible Learning
LIT Moylish,
Tel: 061 293055

For academic queries contact
James Dooley at
Course Web Page Web Page - Click Here