Marketing - Digital Marketing

University College Dublin


Course Name Marketing - Digital Marketing
Course Provider University College Dublin
Course Code B424
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major National University of Ireland Level 9 NFQ
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Attendance Options Full time, Daytime
Location (Districts) Belfield
Qualification Letters MSc
Enrolment and Start Dates Comment Starting: September 2023
Application Date

Expand+Step 1: Collating Documentation
The first step is to collate the required documentation needed to assess your application*. These can include but are not limited to:
English Language Test
Additional Documentation


Application Weblink Web Page - Click Here
Duration 12 months full-time.
Course Fee Fees Full-Time EU: €16,000 (academic year 2023/2024)
Full-Time Non-EU: €23,100 (academic year 2023/2024)

Important Note: Tuition fees and other charges are subject to change each year. Read more here.

UCD Alumni can now enjoy a 5% tuition reduction when they are accepted to a programme at UCD Smurfit School.
Link to Course Fee Web Page - Click Here
Financial Support UCD Alumni can now enjoy a 5% tuition reduction when they are accepted to a programme at UCD Smurfit School. T's and C's apply.
Entry Requirements

Expand+Please review the entry requirements below. The UCD Smurfit Admissions Office staff have expertise in reviewing international qualifications from around the world and will be able to assess your application's comparability to the Irish entry requirem...

Number of Places 129
Course Summary The vision of the MSc in Digital Marketing is to be a fiercely modern, relevant, and rigorous course graduating the best marketers in the country who are experts in both marketing as a field and digital marketing, specifically, and are hired at the top business companies in Ireland and around the world. This Masters course is aimed at graduates who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques.
Course Content

Expand+The combination of strategic, analytical and practical elements will provide graduates of this course with a distinct advantage in the marketplace. It is open to Irish and international business graduates (or related areas), who want to improve their...

Learning Outcomes

Expand+Programme Goals:
Core Business Knowledge: Our graduates will be current in the knowledge of theory and practice of digital marketing.

Programme Learning Outcomes:
On successful completion of the programme students should be able to:

Subjects Taught

Expand+This programme comprises three core modules in the Autumn trimester and one core and two option modules in the Spring trimester. In Summer trimester students complete a core module and a core project.

Specific objectives of this course are:

To ...

Careers or Further Progression

Expand+Career opportunities
Graduates of the MSc in Digital Marketing find exciting career opportunities in any of the following areas/roles: Marketing Management; Advertising and Design; Digital Marketing Manager; Digital Consultant; Web/Online Manager; D...

Further Enquiries Email: or
Phone: (01) 716 8885
Course Web Page Web Page - Click Here