Management - Digital Marketing

Dublin City University

 

Course Name Management - Digital Marketing
Course Provider Dublin City University
Course Code DC516
Course Type Postgraduate
Qualifications
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major Dublin City University Level 9 NFQ
Apply To PAC
Attendance Options Full time, Daytime
Location (Districts) Dublin City Centre
Qualification Letters MSc
Enrolment and Start Dates Comment Commencement of Programme
The programme commences in September 2020.
PAC Application Information

Expand+How to Apply and Closing Dates

Make an Application

•All applicants should apply through www.pac.ie.

•Search for course code DC516 for Full-Time.

•Academic Transcripts for each and every year of study with English translation if a...

Application Weblink Web Page - Click Here
Duration 1 Year Full Time
Link to Course Fee Web Page - Click Here
Entry Requirements

Expand+Requirements

General Entry Requirements

For admission to the M.Sc. in Digital Marketing candidates must hold -

•An Honours degree (H2.1) or higher in a Business discipline, or equivalent international qualification OR

•An Honours degr...

Course Content

Expand+Introduction
Marketing has been dominated in recent years by a shift to digital, mobile and social media, hyper-targeting and feedback of real-time metrics and data leading the way over traditional marketing where interaction information is not as f...

Assessment Method Assessments include:

•Complete a search engine optimisation (SEO) report for a chosen client

•Design and run a digital advertising campaign

•Demonstrate mastery of analytics techniques using large social media data sets

•Complete Google Analytics, AdWords, Video Advertising Certifications

•Develop websites using industry recognised content management systems
Careers or Further Progression

Expand+Careers

You will graduate with strong business acumen with an innovative and dynamic mix of skills that will allow you to pursue a career in data-driven digital marketing. Our graduates are working in a range of marketing and management roles incl...

Further Enquiries Queries from EU applicants should be directed to registry@dcu.ie.

Queries from non EU applicants should be directed to international.office@dcu.ie

pierangelo.rosati@dcu.ie
+353 (01) 7005253
Course Web Page Web Page - Click Here