Management - Digital Marketing

Dublin City University


Course Name Management - Digital Marketing
Course Provider Dublin City University
Course Code DC516
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major Dublin City University Level 9 NFQ
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Attendance Options Full time, Daytime
Location (Districts) Dublin City Centre
Qualification Letters MSc
Enrolment and Start Dates Comment Commencement of Programme
The programme commences in September 2020.
PAC Application Information

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•Search for course code DC516 for Full-Time.

•Academic Transcripts for each and every year of study with English translation if a...

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Duration 1 Year Full Time
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Entry Requirements


General Entry Requirements

For admission to the M.Sc. in Digital Marketing candidates must hold -

•An Honours degree (H2.1) or higher in a Business discipline, or equivalent international qualification OR

•An Honours degr...

Course Content

Marketing has been dominated in recent years by a shift to digital, mobile and social media, hyper-targeting and feedback of real-time metrics and data leading the way over traditional marketing where interaction information is not as f...

Assessment Method Assessments include:

•Complete a search engine optimisation (SEO) report for a chosen client

•Design and run a digital advertising campaign

•Demonstrate mastery of analytics techniques using large social media data sets

•Complete Google Analytics, AdWords, Video Advertising Certifications

•Develop websites using industry recognised content management systems
Careers or Further Progression


You will graduate with strong business acumen with an innovative and dynamic mix of skills that will allow you to pursue a career in data-driven digital marketing. Our graduates are working in a range of marketing and management roles incl...

Further Enquiries Queries from EU applicants should be directed to

Queries from non EU applicants should be directed to
+353 (01) 7005253
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