Expand+Course commencing 12th September 2022.

Please note that applicants will be required to pay an acceptance fee of €455 online if a place on a course is offered. This fee is deductible from the overall course fee. You will not be charged for applyi...

Hide-Course commencing 12th September 2022.

Please note that applicants will be required to pay an acceptance fee of €455 online if a place on a course is offered. This fee is deductible from the overall course fee. You will not be charged for applying for the programme by clicking the 'apply now' button, you are only asked to pay an acceptance fee if a place is offered to you and you wish to accept it.

For information on the application procedure, contact Course Coordinator Emmett Coffey by E: emmett.coffey@mtu.ie

Please attach and upload any documents such as transcripts, CV, other details relevant to the application.

Expand+Overview
This innovative MA programme offers the opportunity to gain a comprehensive understanding of public relations as a form of communication and pays particular attention to the growing importance of digital and interactive media on the prac...

Hide-Overview
This innovative MA programme offers the opportunity to gain a comprehensive understanding of public relations as a form of communication and pays particular attention to the growing importance of digital and interactive media on the practice of public relations and professional communications.

By developing student’s research, planning, managerial and multimedia skills the course aims to produce graduates who can display leadership and show the capacity for innovation within the dynamic and fast evolving professional communications industry. Course content focuses strongly on PR tools and techniques, particularly within the growing new media environment, and on the increasing globalisation and convergence of the media industries.

Through liaison with PR professionals and by working on ‘live’ industry projects, the course aims to equip graduates with the knowledge, skills and competencies required to effectively function as a public relations professional in an era of highspeed and interactive digital communications.

Mentorship Programme
Students will participate in the Public Relations Mentorship Programme which aims to prepare students for a career in the communications industry through a series of presentations and one-to-one contact with industry professionals. Students will prepare a career development plan, liaise with the MTU Careers Service, participate in professional networking, both on and offline, and develop important career oriented skillsets aimed at enhancing employability and career prospects.

Expand+Module Information
The elective modules afford the learner the opportunity to broaden his/her skills set in other disciplines or to deepen his/her skills set in the wider professional communications environment. The elective modules offered in an...

Hide-Module Information
The elective modules afford the learner the opportunity to broaden his/her skills set in other disciplines or to deepen his/her skills set in the wider professional communications environment. The elective modules offered in any given year are delivered subject to demand and resource availability.

Stage 1/Semester 1:
PR Theory & Application
Ethics & Social Responsibility
Multimedia Production
Media Writing
Research Methods and Practice

Elective:
Brand Management
Direct Marketing Environment
Strategy Analysis

Stage 1/Semester 2:
PR and New Media
New Media Production
Cybercultures
Business Communication & Online Writing
Public Relations Campaigns

Elective:
Media Law, Ethics & Professional Practice
Event & Project Management
The Business Environment
Enterprise and Innovation

Stage 2/Semester 1:
Public Relations MA Project