Strategic Management & Marketing - Limerick Campus

TUS - Limerick Campuses


Course Name Strategic Management & Marketing - Limerick Campus
Course Provider TUS - Limerick Campuses
Alternative Provider(s) TUS - Technological University of the Shannon
Course Code 71668 (Assigned by Qualifax. Not an official code)
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major Technological University of the Shannon Level 9 NFQ
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Attendance Options Full time, Daytime
Location (Districts) Limerick City
Qualification Letters MBus
Enrolment and Start Dates Comment START DATE 01/09/2021

The programme commences in September each year subject to sufficient demand. Places will be offered throughout the academic year on receipt of an application form, so please apply as early as possible. Final closing date for applications, should places still be available, is mid-September in the year the candidate wishes to commence the programme.
Application Date To apply for this course please download the application form and email it to and
Duration 1 year

Location: Limerick
Entry Requirements

Expand+What are the entry requirements?
For all Taught Masters Degree (Level 9) programmes, applicants must hold:

A minimum 2.2 honours bachelor degree (Level 8) in a cognate discipline

A minimum 2.2 honours bachelor degree (Level 8) in a non-cog...

Course Content

Expand+This Masters Degree is aimed at learners interested in acquiring a highly practical Level 9 qualification in the area of Strategic Business Management and Marketing. The programme builds students' strategic management skills through a combination of ...

Subjects Taught What modules will I study?

Semester 1:

Business Research and Intelligence
Financial Analysis for Management Decisions
Marketing Communications Strategy

Semester 2:

Brand Management Practice
Consumer Behaviour and Relationship Marketing
Strategic Decision Making
Careers or Further Progression What are the career prospects?
Potential job opportunities include:

Marketing Manager
Marketing Account Executive
Account Manager
HR Advisor
Digital Media Marketing Manager
Further Enquiries Louise nugent
061 293327
Course Web Page Web Page - Click Here