| Course Name |
Strategic Management & Marketing - Limerick Campus |
| Course Provider |
TUS - Limerick Campuses |
| Alternative Provider(s) |
TUS - Technological University of the Shannon |
| Course Code |
71668 (Assigned by Qualifax. Not an official code) |
| Course Type |
Postgraduate |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Degree - Masters (Level 9 NFQ)
More info...
|
Major |
Technological University of the Shannon |
Level 9 NFQ |
|
| Apply To |
Course provider |
| Attendance Options |
Full time, Daytime |
| Location (Districts) |
Limerick City |
| Qualification Letters |
MBus |
| Enrolment and Start Dates Comment |
START DATE 01/09/2021
The programme commences in September each year subject to sufficient demand. Places will be offered throughout the academic year on receipt of an application form, so please apply as early as possible. Final closing date for applications, should places still be available, is mid-September in the year the candidate wishes to commence the programme. |
| Application Date |
To apply for this course please download the application form and email it to Admissions@lit.ie and BusinessandHumanities@lit.ie. |
| Duration |
1 year
Location: Limerick |
| Entry Requirements |
Expand+What are the entry requirements?
For all Taught Masters Degree (Level 9) programmes, applicants must hold:
A minimum 2.2 honours bachelor degree (Level 8) in a cognate discipline
or
A minimum 2.2 honours bachelor degree (Level 8) in a non-cog...
Hide-What are the entry requirements?
For all Taught Masters Degree (Level 9) programmes, applicants must hold:
A minimum 2.2 honours bachelor degree (Level 8) in a cognate discipline
or
A minimum 2.2 honours bachelor degree (Level 8) in a non-cognate discipline with considerable experience and/or ability, evidenced by an RPL portfolio of prior experience and learning
or
Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered.
An interview may form part of the selection process.
|
| Course Content |
Expand+This Masters Degree is aimed at learners interested in acquiring a highly practical Level 9 qualification in the area of Strategic Business Management and Marketing. The programme builds students' strategic management skills through a combination of ...
Hide-This Masters Degree is aimed at learners interested in acquiring a highly practical Level 9 qualification in the area of Strategic Business Management and Marketing. The programme builds students' strategic management skills through a combination of problem based learning (PBL), direct contact with industry, workshops and case studies.
The programme is structured to maximise students’ practice-based learning and involves extensive student participation. To facilitate student activity, the programme employs a PBL philosophy; students are constantly challenged to apply learning and theory to real world situations and to devise appropriate solutions for problems presented to them; learners present project analysis and solutions to participating industry panels. The PBL approach offers a structure of investigation to follow while reminding students of the standards required to produce effective outcomes. The aim of the programme is to prepare students for the demands of management positions in a rapidly changing, knowledge- based economy while offering benefits in terms of research to participating companies.
|
| Subjects Taught |
What modules will I study?
Semester 1:
Business Research and Intelligence
Dissertation
Financial Analysis for Management Decisions
Marketing Communications Strategy
Semester 2:
Brand Management Practice
Consumer Behaviour and Relationship Marketing
Dissertation
Strategic Decision Making |
| Careers or Further Progression |
What are the career prospects?
Potential job opportunities include:
Marketing Manager
Marketing Account Executive
Account Manager
Researcher
HR Advisor
Digital Media Marketing Manager |
| Further Enquiries |
Louise nugent
061 293327
louise.nugent@lit.ie |
| Course Web Page |
Web Page - Click Here |
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