Marketing & Management Strategy

Limerick Institute of Technology


Course Name Marketing & Management Strategy
Course Provider Limerick Institute of Technology
Course Code 5151
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major Limerick Institute of Technology Level 9 NFQ
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Attendance Options Part time, Evening, Daytime, Weekend
Location (Districts) Limerick City
Enrolment and Start Dates Comment

Expand+How To Apply:
1. Apply Online (Please see "Application Weblink below).

2. Email: Download and complete the Application Form from the course page and email to

3. By Post: Download and complete the Application Form from the cours...

Application Date Application Deadline: 11th September 2019.
Application Weblink Web Page - Click Here
Duration 2 Years, 30 Weeks per year. 1 Evening per week, Wednesday evenings, 3 Hours per evening. There will be an additional 8 Saturdays per year (9am to 5pm) (details will be forwarded to applicants once finalised).
Course Fee €2,925 per annum.
Link to Course Fee Web Page - Click Here
Entry Requirements An Honours Degree in Business Management and/or Marketing with a minimum award of Second Class Honour Grade 2 OR An Honours Degree in Business Management and/or Marketing and at least 2 years relevant professional experience/responsibility OR An appropriate professional Business qualification and at least 2 years relevant professional experience/responsibility. An interview may form part of the selection process. A laptop is required to participate in this programme.
Comment Qualifications:
Masters Degree (Level 9, 90 Credits)

Location: Moylish Campus, Limerick.
Course Content

The aim of this programme is to cultivate strategic thinkers with extensive high-level marketing and management knowledge and practice. This programme adopts a Problem Based Learning (PBL) approach, which prepares learners for the demands of r...

Subjects Taught Year 1
Integrated Marketing Communications (incl. New Media), Financial Analysis for Management Decisions and Research Methods (including Research Thesis Preparation & Supervision).

Year 2
Marketing & Management Planning, Strategy and Innovation, Brand and Product Management & Commercialisation and Consumer Behaviour and Relationship Management.
Assessment Method Learners are assessed by means of individual and group assignments across all modules. In Year Two of the programme, learners will be required to complete a 20,000 word thesis, due by last working day of August (Thesis Writing up: 12 weeks approx. from June-Aug 2020).
Number of Credits 90
Further Enquiries Department of Flexible Learning
Tel: 061 293802
Course Web Page Web Page - Click Here