Marketing & Management Strategy

Limerick Institute of Technology


Course Name Marketing & Management Strategy
Course Provider Limerick Institute of Technology
Course Code Postgrad21
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major Limerick Institute of Technology Level 9 NFQ
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Attendance Options Full time, Part time, Evening, Daytime, Weekend
Location (Districts) Limerick City
Qualification Letters MBs
Enrolment and Start Dates Comment The programme commences in September each year subject to sufficient demand.
Application Date Places will be offered throughout the academic year on receipt of an application form, so please apply as early as possible. Final closing date for applications, should places still be available, is mid-September in the year the candidate wishes to commence the programme.
Application Weblink Web Page - Click Here
Duration Full-time Option (12 Months): 19 compulsory hours per week.

Flexible Part-time Option 1 (24 Months): 1 evening per week (3 hours) and 8 Saturdays (8 hours each) per year.

Class Contact Time: September - June.
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Financial Support Please visit:
Entry Requirements An honours degree in business management and/or marketing with a minimum award of Second Class Honours Grade 2
A degree in business management and/or marketing Or an appropriate professional business qualification And at least 2 years relevant professional experience/responsibility.

An interview may form part of the selection process.
Comment Campus: Limerick (Moylish)
Course Content

Expand+What is the programme about?
This programme will employ a learner-centred instructional philosophy, namely Problem Based Learning (PBL). The aim of PBL is to prepare learners for the demands of real life marketing and management positions in a rapid...

Subjects Taught Modules:

Semester 1
Integrated Marketing Communications (incl.New Media), Financial Analysis for Management Decisions, Business Research Methods​, Research Thesis

Semester 2
Planning, Strategy and Innovation, Consumer Behaviour and Relationship Management, Branding and Product Management & Commercialisation, Research Thesis.
Careers or Further Progression Jobs Include

Marketing Manager
Marketing Account Executive
Account Manager
HR Advisor
Digital Media Marketing Manager
Further Enquiries Course Contact

Louise Nugent
Tel: +353 61 293327

Part-time/Flexible Learning Contact:
Part-time Flexible Learning Course Page

School/Faculty Contact
Telephone: +353 - 61- 293857
Fax: +353 - 61- 293209
Course Web Page Web Page - Click Here
International Students Web Page - Click Here