Marketing Consumption & Society

University of Limerick


Course Name Marketing Consumption & Society
Course Provider University of Limerick
Course Code 33170 (Assigned by Qualifax. Not an official code)
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major University of Limerick Level 9 NFQ
Apply To Course provider
Attendance Options Full time, Daytime
Location (Districts) Limerick City
Qualification Letters MSc
Application Date

Expand+How to apply:
1. Choose your programme.
2. Check closing date for the programme.
3. Apply online at
4. Have your supporting documentation ready to upload.
5. Pay the application fee (€35 online / €40 bank draft or cheque).
6. Subm...

Application Weblink Web Page - Click Here
Duration 1 year, full-time.
Link to Course Fee Web Page - Click Here
Entry Requirements

Expand+The minimum entry requirement is normally a 2:2 honours primary degree (Level 8 - National Qualifications Authority of Ireland) or the overseas equivalent as determined by the Programme Team in consultation with University of Limerick Graduate School...

Course Summary This programme provides a comprehensive marketing education through exposure to key theoretical tenets coupled with reflective engagement on the interface between marketing and consumption in contemporary society. Providing ‘real world’ experience through ‘live’ projects, the programme includes specialist laboratory and computer facilities and incorporates a residential workshop.
Course Content Key Fact:
This programme includes real world experience through ‘live’ projects and incorporates a residential workshop.
Subjects Taught Programme Content
Autumn Semester
• Marketing Theory
• Consumption & Consumer Culture
• Marketing & Society
• Research Philosophy & Methodology in Marketing

Spring Semester
• Marketing Leadership
• Strategic Marketing Decision Making
• Marketing in Popular Culture
• Ethnography for Consumer Research
• Digital and Social Media Marketing

Summer Semester
• Research Paper
Further Enquiries Course Director
Dr Maria Lichrou
Tel: +353 (0) 61 234661

Course Coordinator
Brid Henley
Tel: +353 (0) 61 202665
Course Web Page Web Page - Click Here