| Course Name |
Marketing Consumption & Society |
| Course Provider |
University of Limerick |
| Course Code |
33170 (Assigned by Qualifax. Not an official code) |
| Course Type |
Postgraduate |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Degree - Masters (Level 9 NFQ)
More info...
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Major |
University of Limerick |
Level 9 NFQ |
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| Apply To |
Course provider |
| Attendance Options |
Full time, Daytime |
| Location (Districts) |
Limerick City |
| Qualification Letters |
MSc |
| Application Date |
Expand+How to apply:
1. Choose your programme.
2. Check closing date for the programme.
3. Apply online at www.ul.ie
4. Have your supporting documentation ready to upload.
5. Pay the application fee (€35 online / €40 bank draft or cheque).
6. Subm...
Hide-How to apply:
1. Choose your programme.
2. Check closing date for the programme.
3. Apply online at www.ul.ie
4. Have your supporting documentation ready to upload.
5. Pay the application fee (€35 online / €40 bank draft or cheque).
6. Submit your application.
WHAT TO INCLUDE WITH YOUR APPLICATION:
Qualification transcripts and certificates
A copy of your birth certificate (long document)
If your qualifications have been obtained in a country where English is an official language this will suffice
If this is not available, the following additional documents must be provided:
• English translation of your qualification(s)/transcripts
AND
• English language competency certificate
GUIDELINES ON COMPLETING YOUR APPLICATION
To ensure a speedy assessment of your application, please upload the above documents with your application form.
Please title appropriately any documents you are uploading with the application form, for example "Supporting Statement", "Undergraduate Transcript", "Postgraduate Transcript", "English Language Certificate" etc.
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| Application Weblink |
Web Page - Click Here |
| Duration |
1 year, full-time. |
| Link to Course Fee |
Web Page - Click Here |
| Entry Requirements |
Expand+The minimum entry requirement is normally a 2:2 honours primary degree (Level 8 - National Qualifications Authority of Ireland) or the overseas equivalent as determined by the Programme Team in consultation with University of Limerick Graduate School...
Hide-The minimum entry requirement is normally a 2:2 honours primary degree (Level 8 - National Qualifications Authority of Ireland) or the overseas equivalent as determined by the Programme Team in consultation with University of Limerick Graduate School Admissions. The nature of the programme allows for consideration of applicants from a range of cognate disciplines (for example, business studies, cultural studies, media studies, sociology etc.) where they will have been exposed to learning with regard to the discipline and practice of Marketing and/or consumer society.
Where candidates are non-native English language speakers, certified demonstrable achievement in TOEFL English Language Competency Test will be required.
Candidates may be interviewed as part of the selection process to determine their suitability.
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| Course Summary |
This programme provides a comprehensive marketing education through exposure to key theoretical tenets coupled with reflective engagement on the interface between marketing and consumption in contemporary society. Providing ‘real world’ experience through ‘live’ projects, the programme includes specialist laboratory and computer facilities and incorporates a residential workshop. |
| Course Content |
Key Fact:
This programme includes real world experience through ‘live’ projects and incorporates a residential workshop. |
| Subjects Taught |
Programme Content
Autumn Semester
• Marketing Theory
• Consumption & Consumer Culture
• Marketing & Society
• Research Philosophy & Methodology in Marketing
Spring Semester
• Marketing Leadership
• Strategic Marketing Decision Making
• Marketing in Popular Culture
• Ethnography for Consumer Research
• Digital and Social Media Marketing
Summer Semester
• Research Paper |
| Further Enquiries |
Course Director
Dr Maria Lichrou
Tel: +353 (0) 61 234661
Email: maria.lichrou@ul.ie
Course Coordinator
Brid Henley
Tel: +353 (0) 61 202665
Email: brid.henley@ul.ie |
| Course Web Page |
Web Page - Click Here |
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