Marketing Consumption & Society

University of Limerick


Course Name Marketing Consumption & Society
Course Provider University of Limerick
Course Code 33170 (Assigned by Qualifax. Not an official code)
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major University of Limerick Level 9 NFQ
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Attendance Options Full time, Daytime
Location (Districts) Limerick City
Qualification Letters MSc
Application Date


Qualification transcripts and certificates
A copy of your birth certificate (long document)
If your qualifications have been obtained in a country where English is an official language this will suffice

Application Weblink Web Page - Click Here
Duration 1 year, full-time.
Link to Course Fee Web Page - Click Here
Entry Requirements

Expand+The minimum entry requirement is normally a 2:2 honours primary degree (Level 8 - National Qualifications Authority of Ireland) or the overseas equivalent as determined by the Programme Team in consultation with University of Limerick Graduate School...

Course Content

Expand+This programme provides a comprehensive marketing education through exposure to key theoretical tenets coupled with reflective engagement on the interface between marketing and consumption in contemporary society. Providing ‘real world’ experienc...

Subjects Taught Autumn Semester
• Marketing Theory
• Consumption & Consumer Culture
• Marketing & Society
• Research Philosophy & Methodology in Marketing

Spring Semester
• Marketing Leadership
• Strategic Marketing Decision Making
• Marketing in Popular Culture
• Ethnography for Consumer Research
• Digital and Social Media Marketing

Summer Semester
• Research Paper
Further Enquiries Course Director
Dr Maria Lichrou
Tel: +353 (0) 61 234661

Course Coordinator
Brid Henley
Tel: +353 (0) 61 202665
Course Web Page Web Page - Click Here