Marketing Practice

Letterkenny Institute of Technology


Course Name Marketing Practice
Course Provider Letterkenny Institute of Technology
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major Letterkenny Institute of Technology Level 9 NFQ
Postgraduate Diploma (Level 9 NFQ)  More info... Major Letterkenny Institute of Technology Level 9 NFQ
Apply To Course provider
Attendance Options Full time, Part time
Location (Districts) Letterkenny
Qualification Letters MSc
Application Date Application Deadline - 22nd August.
Application Weblink Web Page - Click Here
Duration 1 year, full time
2 years, part time
PGDip: 9 months
Course Fee EU Fees: €5,000.00
Non-EU Fees: €10,000.00
Entry Requirements Minimum Entry Requirements
Level 8 Honours Degree in Business or equivalent, second class honours (2.2). Applicants must have a minimum of 30 credits in marketing or marketing related modules. If you don't have honours degree but have relevant experience you may also eligible to apply via Recognition of Prior Learning (RPL).
Course Content

Expand+Is this course for me?

Our one year full time, or two year part-time Master of Science in Marketing Practice will build on the knowledge and skills learned at undergraduate level. It will provide crucial experience through an industry work placeme...

Subjects Taught What will I study
Semester 1
• Driving Marketing in SMEs (M)
• Managing the Innovation Process (M)
• Research Methods (M)
• Digital Marketing (M)
• Academic Writing (O)

Semester 2
• Applied Strategic Business Planning (M)
• Work Placement (M)
• Managing Sales (M)
• Data Analysis (M)
• Dissertation (M)

(M) = Mandatory, (E) = Elective, (O) = Optional
Careers or Further Progression Career Pathways

The main employers are:
Range of Sectors

Graduate Careers

Graduate careers typically include:
Strategic Marketing
International Sales & Marketing
Customer Relations
Product Development
Market Researcher
Digital/ Online Marketing
Brand Promotion
Further Enquiries Department Administration:
+353 (0)74 918 6206 / +353 (0)74 918 6210
Patricia Doherty
Head of Department
Telephone: +353 (0)74 9186202
Course Web Page Web Page - Click Here