Marketing Practice

ATU - Donegal Campuses


Course Name Marketing Practice
Course Provider ATU - Donegal Campuses
Alternative Provider(s) ATU - Atlantic Technological University
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major Atlantic Technological University Level 9 NFQ
Postgraduate Diploma (Level 9 NFQ)  More info... Major Atlantic Technological University Level 9 NFQ
Apply To Course provider
Attendance Options Full time, Part time
Location (Districts) Letterkenny
Qualification Letters MSc
Application Weblink Web Page - Click Here
Duration 1 year, full time
2 years, part time
PGDip: 9 months
Course Fee EU Fees: €5,750.00
Non-EU Fees: €10,000.00
Entry Requirements Minimum Entry Requirements
Level 8 Honours Degree in Business or equivalent, second class honours (2.2). Applicants must have a minimum of 30 credits in marketing or marketing related modules. If you don't have honours degree but have relevant experience you may also eligible to apply via Recognition of Prior Learning (RPL).
Course Content

Expand+Is this course for me?

Our one year full time, or two year part-time Master of Science in Marketing Practice will build on the knowledge and skills learned at undergraduate level. It will provide crucial experience through an industry work placeme...

Subjects Taught What will I study

Semester 1
• Driving Marketing in SMEs (M)
• Managing the Innovation Process (M)
• Research Methods (M)
• Digital Marketing (M)
• Academic Writing (O)

Semester 2
• Applied Strategic Business Planning (M)
• Work Placement (M)
• Managing Sales (M)
• Data Analysis (M)
• Dissertation (M)

(M) = Mandatory, (E) = Elective, (O) = Optional
*Not required for Postgraduate Diploma (Postgraduate Diploma = 60 ECTS Credits)
Careers or Further Progression Career Pathways

The main employers are:
Range of Sectors

Graduate Careers

Graduate careers typically include:
Strategic Marketing
International Sales & Marketing
Customer Relations
Product Development
Market Researcher
Digital/ Online Marketing
Brand Promotion

Follow up programmes elsewhere include:

Level 10 studies (Doctoral) at other institutions and universities at home and abroad.
Further Enquiries Department Administration:
Tel: +353 (0)74 918 6211 / +353 (0)74 918 6210

Head of Department Patricia Doherty
Telephone: +353 (0)74 9186202
Course Web Page Web Page - Click Here