| Course Name |
Marketing - Letterkenny Campus |
| Course Provider |
ATU - Donegal Campuses |
| Alternative Provider(s) |
ATU - Atlantic Technological University |
| Course Code |
32551 (Assigned by Qualifax. Not an official code) |
| Course Type |
Postgraduate |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Degree - Masters (Level 9 NFQ)
More info...
|
Major |
Atlantic Technological University |
Level 9 NFQ |
|
| Apply To |
Course provider |
| Attendance Options |
Full time |
| Location (Districts) |
Letterkenny |
| Qualification Letters |
MSc |
| Application Weblink |
Web Page - Click Here |
| Duration |
1 year full-time. |
| Course Fee |
EU Fees: €5,750
Non-EU Fees: €12,000 |
| Link to Course Fee |
Web Page - Click Here |
| Entry Requirements |
Minimum Entry Requirements
Level 8 Honours Degree in Business or equivalent, second class honours (2.2). Applicants must have a minimum of 30 credits in marketing or marketing related modules. If you don't have honours degree but have relevant experience you may also eligible to apply via Recognition of Prior Learning (RPL). |
| Number of Places |
15 |
| Course Summary |
The way in which marketers communicate with their target audience has always evolved, especially with the proliferation of technology. The last 18 months have greatly increased the speed of this evolution. This Masters programme is built around the application and practice of evolving marketing ideas. |
| Course Content |
Expand+With a focus on Data Analytics and Advanced Digital Marketing, students will also study Omni-channel Marketing Communications and Consumer Behaviour to further strengthen the focus on the customer, focusing on the most up to date consumer analysis to...
Hide-With a focus on Data Analytics and Advanced Digital Marketing, students will also study Omni-channel Marketing Communications and Consumer Behaviour to further strengthen the focus on the customer, focusing on the most up to date consumer analysis tools.
The knowledge and practical experience students will gain from the applied and hands-on ‘real world’ projects will empower them to take on a range of specialised roles in the marketing departments of major national and international companies.
The programme will provide crucial experience through an industry work placement. This will develop the students strategic marketing instincts and creative abilities, enhancing their professional expertise and personal development.
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| Subjects Taught |
Year Five
SEMESTER MODULES MANDATORY/ELECTIVE CREDITS CONTACT HOURS
9
Driving Marketing in SMEs Mandatory 10 4
Data Analytics Mandatory 5 2
Research Methods Mandatory 5 2
Omni-channel Marketing Communications Mandatory 10 4
10
Advanced Digital Marketing Mandatory 10 4
Innovation & the Entrepreneurial Mindset Mandatory 10 4
Managing Sales Mandatory 5 2
Shaping Consumer Behaviour Mandatory 5 2
Work Based Learning Research Project Elective 30 1
Dissertation Elective 30 1 |
| Careers or Further Progression |
Follow-on Courses
Follow up programmes elsewhere include:
Level 10 studies (Doctoral) at other institutions and universities at home and abroad.
Career Pathways
The main employers are:
Range of Sectors
Graduate Careers
Graduate careers typically include:
Digital Marketing
Online Marketing
Strategic Marketing
International Sales & Marketing
Customer Relations
Product Development
Market Researcher
Brand Promotion |
| Further Enquiries |
Further Information
Department Administration: +353 (0)74 918 6207 / +353 (0)74 918 6209
Head of Department Patricia Doherty
Email: patricia.doherty@atu.ie
Telephone: +353 (0)74 9186202 |
| Course Web Page |
Web Page - Click Here |
| International Students |
Web Page - Click Here |
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