Marketing - Letterkenny Campus

ATU - Donegal Campuses


Course Name Marketing - Letterkenny Campus
Course Provider ATU - Donegal Campuses
Alternative Provider(s) ATU - Atlantic Technological University
Course Code 32551 (Assigned by Qualifax. Not an official code)
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major Atlantic Technological University Level 9 NFQ
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Attendance Options Full time
Location (Districts) Letterkenny
Qualification Letters MSc
Application Weblink Web Page - Click Here
Duration 1 year full-time.
Course Fee EU Fees: €5,750
Non-EU Fees: €12,000
Link to Course Fee Web Page - Click Here
Entry Requirements Minimum Entry Requirements
Level 8 Honours Degree in Business or equivalent, second class honours (2.2). Applicants must have a minimum of 30 credits in marketing or marketing related modules. If you don't have honours degree but have relevant experience you may also eligible to apply via Recognition of Prior Learning (RPL).
Number of Places 15
Course Summary The way in which marketers communicate with their target audience has always evolved, especially with the proliferation of technology. The last 18 months have greatly increased the speed of this evolution. This Masters programme is built around the application and practice of evolving marketing ideas.
Course Content

Expand+With a focus on Data Analytics and Advanced Digital Marketing, students will also study Omni-channel Marketing Communications and Consumer Behaviour to further strengthen the focus on the customer, focusing on the most up to date consumer analysis to...

Subjects Taught Year Five


Driving Marketing in SMEs Mandatory 10 4
Data Analytics Mandatory 5 2
Research Methods Mandatory 5 2
Omni-channel Marketing Communications Mandatory 10 4

Advanced Digital Marketing Mandatory 10 4
Innovation & the Entrepreneurial Mindset Mandatory 10 4
Managing Sales Mandatory 5 2
Shaping Consumer Behaviour Mandatory 5 2
Work Based Learning Research Project Elective 30 1
Dissertation Elective 30 1
Careers or Further Progression Follow-on Courses
Follow up programmes elsewhere include:
Level 10 studies (Doctoral) at other institutions and universities at home and abroad.

Career Pathways
The main employers are:
Range of Sectors

Graduate Careers
Graduate careers typically include:
Digital Marketing
Online Marketing
Strategic Marketing
International Sales & Marketing
Customer Relations
Product Development
Market Researcher
Brand Promotion
Further Enquiries Further Information
Department Administration: +353 (0)74 918 6207 / +353 (0)74 918 6209
Head of Department Patricia Doherty
Telephone: +353 (0)74 9186202
Course Web Page Web Page - Click Here
International Students Web Page - Click Here