Course Name |
Advertising & Marketing Communications - Tallaght |
Course Provider |
TU Dublin - Tallaght |
Alternative Provider(s) |
Institute of Advertising Practitioners in Ireland, TU Dublin - Technological University Dublin |
Course Code |
TU919 |
Course Type |
Higher Education CAO |
Qualifications |
Award Name | NFQ Classification | Awarding Body | NFQ Level |
Degree - Honours Bachelor (Level 8 NFQ)
More info...
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Major |
Technological University Dublin |
Level 8 NFQ |
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Apply To |
CAO |
Attendance Options |
Full time, Daytime |
Location (Districts) |
Tallaght |
Qualification Letters |
BA (Hons) |
Duration |
4 years |
Specific Subjects or Course Requirements |
Irish Leaving Certificate
Minimum No of Subjects: 6
Higher: 2 H5s
Minimum Grade in:
Maths: F2/O6/H7
English or Irish: O6/H7 |
Leaving Certificate General Entry Requirements |
Expand+Minimum Entry Requirements
To be eligible for consideration for a programme an applicant must possess the minimum entry requirements for that programme.
Selection for entry to TU Dublin programmes will be determined on the basis of examination sc...
Hide-Minimum Entry Requirements
To be eligible for consideration for a programme an applicant must possess the minimum entry requirements for that programme.
Selection for entry to TU Dublin programmes will be determined on the basis of examination score except in the case of programmes which involve suitability tests, interviews and other assessment procedures. All suitability tests/interviews/auditions/portfolio reviews etc will generally be carried out during the period March - May each year.
Where a specific grade is required in a subject (H4, O3 etc) an applicant must achieve that grade or better in order to be eligible for consideration (H = Higher Level; O = Ordinary Level).Where a programme requirement is 2 or 3 honours, grade H5 or better on Higher Level Leaving Certificate papers is needed to meet such a requirement.
In the case of both Higher and Ordinary Level Leaving Certificate results, grades lower than H7 (Higher) or 06 (Ordinary) are not acceptable for eligibility purposes or for points calculation.
For the purpose of meeting minimum entry requirements, results from any number of sittings of the Irish Leaving Certificate Examination may be combined.
An applicant’s examination score will be calculated by adding together the points scored in the best six subjects in a single sitting of the Irish Leaving Certificate Examination.
Matriculation Examinations will not be accepted either for the purpose of meeting minimum entry requirements or for calculating examination scores.
Demand usually exceeds the number of places available and therefore examination results better than the minimum entry requirement are likely to be required.
When a number of applicants have the same points score, a random number is attached to the score for each course preference. This will then determine the position of each applicant on the waiting lists for offers.
Bonus Points Maths (Irish Leaving Certificate)
25 bonus points will continue to be awarded for Higher Level Mathematics for H6 grades and above. The bonus points will only be relevant where that subject is scored as one of the applicant’s best six subjects for points purposes.
For example, if an applicant receives a H6 grade an additional 25 points will be added to the 46 points already awarded for a H6 grade i.e. Higher Level Mathematics now carries a points score of 71 for this applicant.
Accompanying conditions:
The six best scores, in recognised subjects, in one Leaving Certificate Examination will be counted for points computation. If you receive a H6 grade or higher in Higher Level Mathematics then you include the additional 25 bonus points first, and then identify your best six scores. The bonus points are included in the overall points calculation only when Mathematics is one of the applicant's best six subjects following the addition of the bonus
Only one sitting of the Leaving Certificate Examination will be counted for points purposes.
Remember, you must first meet the minimum entry requirements in order to be considered for entry to a course.
Foundation Level Mathematics
Foundations Level Mathematics is accepted for some programmes within the University, students should check the individual course page. Where Foundation maths is accepted as an entry requirement for a course you must have achieved a grade of F2 or higher.
Foundation Level Irish
Our courses specify minimum entry requirements in English OR Irish. If you meet the minimum entry requirement in English then this will suffice.
For the most part the university will not consider Foundation Level Irish for the purposes of entry requirements or for points, however a grade F3 in Foundation level Irish is acceptable for meeting the minimum entry requirements for some Higher Certificate programmes. Students with an F3 in Foundation level Irish must have passed five other subjects with a minimum grade of O6 including Maths, students should check on individual course pages to determine if their foundation Irish grade is sufficient.
We do not award points for Foundation Level Irish.
Garda Vetting
What is Garda Vetting?
Garda vetting is the process of checking a person’s background to see if there are any issues which would make them unsuitable to work or volunteer in an environment with children and/or vulnerable adults.
The person being vetted (the applicant) gives written authorisation for An Garda Síochána to disclose to TU Dublin details of all prosecutions, successful or not, pending or completed, recorded in the State at the time of application.
Why is Garda Vetting Required?
Garda Vetting is required for students who go on work placement where such activity may bring them into contact with vulnerable adults or children.
Without satisfactory Garda clearance, students may be unable to complete the work placement module or other specific modules and consequently be unable to complete their course or receive an award.
When do I apply?
Once you have registered as a TU Dublin student you can apply for Garda Vetting.
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Leaving Certificate Vocational Programme LCVP |
The University recognises the Leaving Certificate Vocational Programme (LCVP) for admission purposes and results in the Link Modules element of the programme will be considered as follows:
Distinction 66 points
Merit 46 points
Pass 28 points
The Link Modules can be used as one of the six subjects for overall points calculation and may also be considered as a subject for the purposes of minimum entry requirements, dependent on the programme for which you are applying. |
Leaving Certificate Applied Programme LCAP |
The Leaving Cert Applied Programme will not meet minimum entry requirements and will not be awarded points. |
QQI FET Applicants Information Weblink |
Web Page - Click Here |
QQI FET Entry Requirements |
Web Page - Click Here |
Mature Applicants |
https://www.tudublin.ie/cao/entry-routes/mature-students/ |
Alternative Entry |
Expand+https://www.tudublin.ie/cao/entry-routes/advanced-entry-years-2-3-4/
Applicants with a Trade/Craft Qualification
For many of the programmes which specify a pass in five subjects in the Leaving Certificate Examination as the entry requirement, the...
Hide-https://www.tudublin.ie/cao/entry-routes/advanced-entry-years-2-3-4/
Applicants with a Trade/Craft Qualification
For many of the programmes which specify a pass in five subjects in the Leaving Certificate Examination as the entry requirement, the Senior Trade Certificate of the Department of Education and Science with one endorsement in Mathematics or a science subject will satisfy the minimum entry requirement.
Students holding this Certificate with three endorsements in academic subjects are eligible for consideration for entry into related degree level programmes. Where endorsement subjects are not offered in trade examinations, a pass in an appropriate subject of the Elementary Technological Certificate of the Department of Education and Science is an acceptable equivalent.
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Higher Education Access Route HEAR |
Web Page - Click Here |
Disability Access Route to Education DARE |
Web Page - Click Here |
Number of Places |
50 |
Link to Course Fee |
Web Page - Click Here |
Financial Support |
https://www.tudublin.ie/cao/fees-grants-scholarships/ |
CAO Application Dates and Fees |
Expand+Entry 2023
Early online application (discounted): Fee €30 Closing Date: 20 January 2023 at 5pm
Normal online application: Fee €45 Closing Date: 1 February 2023 at 5pm
Late online application - restrictions apply (see page 3 2023 CAO Hand...
Hide-Entry 2023
Early online application (discounted): Fee €30 Closing Date: 20 January 2023 at 5pm
Normal online application: Fee €45 Closing Date: 1 February 2023 at 5pm
Late online application - restrictions apply (see page 3 2023 CAO Handbook): Fee: €60 Closing Date: 1 May 2023 at 5pm
Change of Mind - restrictions apply (see page 3 2023 CAO Handbook): Fee: Nil Closing Date: 1 July 2023 at 5pm
Exceptional online late application (see page 31 of the 2023 CAO Handbook): Fee €60 Closing Date: 22 July 2023 at 5pm
Be sure to complete any action well in advance of closing dates. You should avoid making an application close to a closing date. No extensions to closing dates will be allowed and all application fees are non-refundable.
LATE APPLICATIONS
Late Applications are those which are received after 5pm on 1 February 2023. The closing date for late applications is 5pm on 1 May 2023, subject to the restrictions listed on page 3 of the 2023 CAO Handbook. The online facility for late applications opens on the 6 March 2023 at 12:00 noon - a fee of €60 applies.
Exceptional Late Applications (Exception to the timetable)
The exceptional closing date of 22 July at 5pm applies only to applicants who are registered as an undergraduate student on 1 May 2023 in any year in any one of the participating HEIs (subject to the exclusions listed below). In order to avail of the Exceptional Late Application facility you must have entered the HEI through the CAO system. This is an exceptional late closing date and all steps must be completed by 5pm on 22 July. No changes may be made after this date.
If you did not enter your current course through the CAO system, you must first contact the Admissions Office of the HEI to which you wish to apply and they will inform you if you may submit an application direct to the institution.
Exclusions:
You may submit a late application only for entry to courses other than your existing course. If you wish to repeat the year in the same course you must arrange this within your HEI.
Mary Immaculate College Limerick, Marino Institute of Education, Trinity College Dublin, University of Limerick, Maynooth University have special procedures in place in the case of current or previous students who wish to apply for entry to another course in the same HEI. Such applicants must contact their Admissions Office to determine the application procedure. However, if you are a student in another HEI and you wish to apply to any of these five HEIs, you should apply through CAO.
Refer to page 31 of the 2023 CAO Handbook on how to make an Exceptional Late Application.
Restrictions
As a CAO applicant you may experience one or more of the following restrictions based on your course choices, your category of application, or restrictions imposed by the HEIs that you wish to apply to. Please read the section on 'Restrictions' on page 3 of the 2023 CAO Handbook carefully. This section includes information on:
General Restrictions
1. Making a late application
2. Making changes to your course choices
Restricted Courses
3. Applying for a restricted course
Mature Applicants
4. Mature applicants
Supplementary Admissions Routes
5. Applying for DARE and/or HEAR
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Course Content |
Expand+Do you see yourself as part of a team that designs advertising and communications campaigns for a public or private-sector organisation? Or advising a company on transforming its public relations activities? In this programme, you'll develop the skil...
Hide-Do you see yourself as part of a team that designs advertising and communications campaigns for a public or private-sector organisation? Or advising a company on transforming its public relations activities? In this programme, you'll develop the skills and knowledge you need to pursue a career in a wide range of organisations.
In this programme, developed with the aid of industry practitioners, you'll exercise your creativity in areas such as creating advertisements, organising and running events, running a marketing campaign, creating radio and video ads, crafting a digital marketing strategy, etc.
In Year 1, you’ll be introduced to advertising, marketing and social media marketing. You’ll learn the fundamentals of analysing media, and you'll find out how to explore the mind of the consumer. You'll develop your IT skills and learn how create apps. Industry experts will tell you all about the advertising industry.
In Year 2, you’ll learn all about graphic design and how to use Photoshop. You'll find out about the rapidly changing media landscape and you'll learn the fundamentals of advertising law. A PR module will teach you how to write a press release and how to handle a corporate crisis. Your IT and data analysis skills will be further developed so that you can use data to create targeted campaigns.
In Year 3, you’ll organise an event and fundraise for charity and using cameras and software, you'll make your own radio and TV advertisements You'll learn how to build an effective, functioning website that can be linked to social media. This is the year that you will be given the opportunity to work with a real company on an advertising project.
Your final year culminates in the year long Advertising Portfolio module. It takes place in a simulated agency setting, our Ad Lab that is fully equipped with Mac computers. You’ll work in a team, take a brief from a real company, design a fully integrated campaign, and present your solutions that company and your lecturers. This module will give you excellent networking opportunities, and you’ll leave with a portfolio of work to show potential employers. Previous clients have included DSPCA, Vodafone, Concern, Club Orange and Shamrock Rovers. As well as this module, you'll learn about brand management, entrepreneurship, business ethics and marketing management.
You can also choose to complete a semester abroad in year three with one of our Erasmus partner institutions in Europe.
You can participate in a work placement during January in an agency or on the client side.
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Subjects Taught |
Expand+Year 1
Semester 1
Introduction to Advertising
Critical Skills Development
European Studies
Introduction to Information Technologies, Applications and Social Media
Analysing the Media
Introduction to Marketing Theory
Semester 2
The Marketin...
Hide-Year 1
Semester 1
Introduction to Advertising
Critical Skills Development
European Studies
Introduction to Information Technologies, Applications and Social Media
Analysing the Media
Introduction to Marketing Theory
Semester 2
The Marketing Communications Industry
Behavioural Studies
Media Communications
Trends in Cultures and Societies
Business Information Technology and Introduction to Data Analysis
Introduction to Statistics
Year 2
Semester 3
Culture and Identity
Design Studies
Developing Database Systems
Principles of Law
Media Options
International Marketing Applications
Semester 4
Fundamentals of Financial and Management Accounting
Advertising Law
Data Warehousing and Business Intelligence Systems
Graphic Design
PR and Media Relations
Research Methods
Year 3
Semester 5
The Consumer as Individual
Global Business
Interactive Marketing
Event Management/IMC 1
Media Production 1
Qualitative Research Methods
*Some modules are elective
Semester 6
The Consumer in the Socio-Cultural Setting
Marketing Across Cultures
Event Management/IMC 2 (Elective)
Industry Project (Elective)
Quantitative Methods for Marketing and Advertising
Media Production 2
Web/App Design & Optimisation
Year 4
Semester 7
Communications Planning & Strategy
Advertising Portfolio Design 1
Advanced Data Analysis and Modelling
Creativity and Innovation
Marketing Management
Semester 8
Advertising Portfolio Design 2
Small Business Management & Entrepreneurship
Business Ethics
Financial Management
Brand Management
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Comment |
Location: Tallaght Campus |
Careers or Further Progression |
Expand+What are my career opportunities?
Performing as part of a team designing advertising and promotion campaigns for clients, Organising sporting, musical and cultural events, Advising companies on how to get the most out of their public relations activ...
Hide-What are my career opportunities?
Performing as part of a team designing advertising and promotion campaigns for clients, Organising sporting, musical and cultural events, Advising companies on how to get the most out of their public relations activities, Designing digital marketing and social media campaigns for communicating with customers, Devising sales promotions and loyalty programmes that help launch new products or help boost the sales of brands in competitive markets, Working in a public or private-sector organisation, with responsibility for their advertising and marketing communications, Completing a master’s degree in a related field.
Graduate Job Titles
Account Executive
Marketing Executive
Media Sales Executive
Media Planner
Community Manager
Junior Copywriter
Junior Art Director
Graduate Employers
Kinetic WW
Wavemaker
Rothco (part of Accenture Interactive)
KBC Bank
Salesforce
Virgin Media
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Further Enquiries |
Adrian Payne - Head of Advertising & Communications
adrian.payne@tudublin.ie
01 2207708
Contact Us
Dr. Patricia Medcalf - Course Coordinator
patricia.medcalf@tudublin.ie
01 2207565 |
Course Web Page |
Web Page - Click Here |