Expand+Application Deadline: September 2022.

By Email (preferred method)
Please download and complete the application form on www.ipa.ie and email it, along with the items listed below, to undergrad@ipa.ie

By Post
Alternatively, you can complete...

Hide-Application Deadline: September 2022.

By Email (preferred method)
Please download and complete the application form on www.ipa.ie and email it, along with the items listed below, to undergrad@ipa.ie

By Post
Alternatively, you can complete the application form at the end of this prospectus and, including the items listed below, return it by post.

What to Provide (email or post)

Applicants must provide:
• Their full name (this is the name that will appear on any future award parchments).
• A passport-type photograph.
• A photocopy of their passport, birth certificate or driving licence.
• A photocopy of their Leaving Certificate or relevant qualification (only if you are under 21).
• The fee for the programme or confirmation, including a PO number, that fees will be paid by an employer (please contact the Undergraduate Office).

Applications Cannot Be Processed Unless All Relevant Documentation is Included.

Expand+Applicants Require:
1. Leaving Certificate (examination from 2017 onwards): Candidates must obtain a pass in at least six subjects accepted for NUI matriculation purposes, with at least Grade H5 in two subjects on the Higher Level and at least Gr...

Hide-Applicants Require:
1. Leaving Certificate (examination from 2017 onwards): Candidates must obtain a pass in at least six subjects accepted for NUI matriculation purposes, with at least Grade H5 in two subjects on the Higher Level and at least Grade H7 (Higher Level) or O6 (Ordinary Level) in four subjects. Papers passed must include Irish, English and a third language. Students applying for the BBS (Hons) must have passed the Mathematics paper.

Or

2. Students of mature years (students over 21 on January 1 of the calendar year of entry) may be matriculated by the IPA for the purpose of entering a course of study.

Special Case Applications
Prospective students who do not meet the requirements under paragraphs 1 and 2 above may qualify for admission by meeting other equivalent requirements. A Special Case Application Form can be requested from:

Dr Denis O’Brien Registrar Institute of Public Administration 57-61 Lansdowne Road Dublin 4 Tel: +353 (01) 240 3600 Email: undergrad@ipa.ie

Subject Accumulation
In some programmes, students may enrol for one or more subjects each year until they complete the programme stage.

Exemptions
Graduates and those with other relevant awards, in particular university, QQI and Institute of Technology awards, may apply for an exemption from a subject(s) or entire stage of certain IPA programmes. Only those who have studied relevant disciplines with be considered for exemptions.

Exemptions cannot be awarded in a one-year programme or at the award stage of longer programmes.

Application forms for exemptions are available from the IPA. They must be completed and returned no later than early October 2022.

Applications must be accompanied by transcripts of results for each year of previous third-level studies.

Expand+The Programme
The BBS (Hons) (Marketing) is a four-year, part-time programme that provides a comprehensive examination and analysis of the subjects critical to contemporary business life, focusing on the marketing function. It includes two interim ...

Hide-The Programme
The BBS (Hons) (Marketing) is a four-year, part-time programme that provides a comprehensive examination and analysis of the subjects critical to contemporary business life, focusing on the marketing function. It includes two interim awards – at Certificate and Diploma level.

Is this Programme for You?
Marketing is a key function in modern organisations; marketing plans and budgets occupy managers at all levels. A student of this honours degree is likely to want a broad business studies degree – one that includes HR and accounting subjects – and some advanced understanding of contemporary marketing theory. Graduates of this programme can apply for substantial exemptions from the examinations of the Marketing Institute of Ireland.

Choice Of Stream Subjects: This stream of the BBS (Hons) is only offered when there are sufficient student numbers. The subjects in the first year of the programme are taken by all streams.

Expand+Year One – Certificate in Business Studies:
The first year is both a stand-alone qualification – Certificate in Business Studies – and part of the four-year degree programme.

Financial Accounting:
This course explains the key principles...

Hide-Year One – Certificate in Business Studies:
The first year is both a stand-alone qualification – Certificate in Business Studies – and part of the four-year degree programme.

Financial Accounting:
This course explains the key principles and techniques of financial accounting. Students will learn about different accounting systems; the purpose of accounting records; and the preparation and analysis of profit and loss accounts, balance sheets and income and expenditure accounts.

Quantitative Methods:
All organisations, whether operating commercially or otherwise, must undertake research and analyse relevant data. This course explains the principles of business research and the mathematical techniques used when examining the results of that research. Among the specific topics addressed are the preparation of surveys, population samples and linear regression and correlation.

Managing IT/Managing Human Resources:
This course explores the proper management of two of the most crucial components in an organisation. The first part of the course considers such topics as the role of IT in the workplace and the appraisal of investment in new IT systems. The second part turns to human resources, examining the responsibilities of the HR manager in today’s workplace.

Business Administration and Marketing:
This course describes and assesses the proper organisation and control of a business unit and examines one especially vital business function: marketing. It covers, among other things, financial and administrative controls, best-practice in day-to-day operations and marketing strategies.

Year Two – Diploma in Business Studies (Marketing):
The second year is both a stand-alone qualification – Diploma in Business Studies – and the second stage of the BBS (Hons) degree.

Marketing Information Analysis:
Marketing campaigns and strategies are dependent on comprehensive and accurate information about target markets. This course explores how useful marketing information is obtained and analysed.

Business and Company Law:
All transactions in the State, whether public or private, are governed by commercial law. In this course, students will examine the laws that pertain to the creation, performance and dissolution of contracts, the formation of companies, the acquisition of shares and the liquidation of businesses.

Cost Accounting:
Cost accounting helps managers see the cost of business operations and thus make informed decisions. This course explores the main principles and processes of cost accounting, including budgeting, absorption and marginal costing and basic standard costing.

Economics:
This introductory-level course explains the main theories and principles of economics. It covers both micro and macroeconomics and addresses such topics as the laws of supply and demand, how market prices are reached, monopolies and competition and monetary policy.

Year Three:
Marketing Communications:
This course explores the theories and practices marketers use when formulating advertising and communication strategies. It addresses the different types of advertising, the nature of public relations, sales promotion, direct marketing and buyer behaviour.

Management Accounting:
Management accounting provides vital information to managers within an organisation. This course explores its key components: budgeting, advanced variance analysis, activity-based costing, pricing and divisional performance appraisal.

Financial Management:
This course analyses the crucial elements in financial decision-making, including financial mathematics, the sources of organisational finance, financial risk, investment decisions, the proper management of working capital and mergers and acquisitions.

Enterprise and Project Management:
This course explores enterprise and the management of business relationships. Among the specific topics covered are the enterprise cycle, branding, the stages of project management and the e-commerce infrastructure.

Year Four:
Strategic Marketing and Planning:
This course places the marketing material that students have studied up to this point in the context of strategy formulation and implementation. It examines a range of topics central to the contemporary marketing function, including marketing segmentation, branding, strategic pricing and supply chain management.

Business Policy:
The primary aim of this course is to explain the pivotal importance of strategic thinking and policy development to modern management. It considers, among other things, the factors that shape an organisation’s strategy, the business environment, the causes of corporate decline and how to choose between strategy alternatives.

Management Accounting Applications and Control:
This course applies quantitative methods to accounting principles and processes. It explores, among other topics, the integration of cost data in management, how to establish operational variances, linear programming and regression analysis.

Taxation:
Any coherent analysis of an organisation’s accounts must encompass taxation issues. This course explains tax law in Ireland, examining income tax, corporation tax, capital gains, stamp duty, VAT, capital acquisitions tax and capital gains tax.