Business - Marketing Stream

Waterford Institute of Technology


Course Name Business - Marketing Stream
Course Provider Waterford Institute of Technology
Course Code WD506
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major Waterford Institute of Technology Level 9 NFQ
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Attendance Options Full time, Part time
Location (Districts) Waterford City
Qualification Letters MBS
PAC Application Information How to Apply
Applications for this programme are made online by going to
Application Weblink Web Page - Click Here
Duration 1 year Full-time, Part-time option available
Link to Course Fee Web Page - Click Here
Entry Requirements

Expand+•A H1 or 2.1 overall award in a strong specialist business marketing undergraduate degree or a general business undergraduate degree with a marketing major/specialism.

•Students from a non-business degree (example - BA in Hospitality Management) m...

Comment Campus: Cork Road
Course Content

What is the Master of Business in Marketing?
The MBS in Marketing is an one-year taught programme aimed at preparing graduates for marketing and sales careers within organisations. Through our interactions with companies, WIT School of ...

Subjects Taught Modules:
Semester 1
• Business Simulation 1
• Seminar Series
• Research Methods
• Innovation Management & Design
• Contemporary Sales & Marketing Practice
• Reputation Management

Semester 2
• Business Simulation 2
• International Study Trip
• Applied Consultancy
• Customer Retention Management
• Qualitative Research Methods or Quantitative Research Methods
• Strategic Marketing Planning
• Digital Marketing

Semester 3
• Dissertation
Number of Credits 90
Careers or Further Progression

Expand+Career Opportunities
Staff in the business school have nurtured important relationships with industry and the professional bodies over many years and these companies contact us regularly with employment opportunities. The MBS (Marketing Stream) is c...

Further Enquiries Course Leader(s)
Dr. Paul Morrissey
Lecturer in Marketing
Phone: +353-(0)51-302074

Prof. Denis Harrington
B.Comm (Hons), MBA, PhD, FRSA - Head of Department of Graduate Business
Phone: +353-(0)51-302427
Course Web Page Web Page - Click Here