International Tourism

University of Limerick


Course Name International Tourism
Course Provider University of Limerick
Course Code 19587 (Assigned by Qualifax. Not an official code)
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major University of Limerick Level 9 NFQ
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Attendance Options Full time, Part time, Daytime
Location (Districts) Limerick City
Qualification Letters MA
Application Date How to apply:
1. Choose your programme.
2. Check closing date for the programme.
3. Apply online at
4. Have your supporting documentation ready to upload.
5. Pay the application fee (€35 online / €40 bank draft or cheque).
6. Submit your application.
Application Weblink Web Page - Click Here
Duration 1 Year Full-time or 2 Years Part-time.
Link to Course Fee Web Page - Click Here
Entry Requirements

Expand+Good honours (minimum 2.2) primary degree (Level 8 - National Qualifications Authority of Ireland) from a variety of disciplines including Economics, Geography, Sociology, Business Studies, Hotel Management, Languages, History, Anthropology, Marketin...

Course Summary This programme provides an understanding of the international tourism industry and an appreciation of the key issues affecting its continued development along with insights into the marketing and management issues impacting on the sector. Students interact with tourism industry practitioners and visiting international faculty and an international field trip forms an integral part of the course.
Course Content Key Fact:
As an internationally-recognised Masters geared to reflect a rapidly changing international tourism market place, this programme has a long tradition of attracting graduates from across the world, since 1998.
Subjects Taught Programme Content
Autumn Semester
• Tourism Principles and Practice
• Economics of Tourism
• Tourism Services Marketing
• Management in Tourism Enterprises
• Research Methods 1

Spring Semester
• Economic Appraisal and Evaluation Techniques
• Strategic Marketing for Tourism
• International Tourism Trends
• Tourism Planning and Development
• Research Methods 2

Summer Semester
• Thesis A
• Thesis B
Further Enquiries Course Director
Mary Wallace
Tel: +353 (0) 61 202693

Course Co-ordinator
Kathy Ryan
Tel: +353 61 234389
Course Web Page Web Page - Click Here