Leading Digital Marketing Strategy - Micro-Credential

Trinity College Dublin


Course Name Leading Digital Marketing Strategy - Micro-Credential
Course Provider Trinity College Dublin
Course Code DPEBU-LDMS-1M09
Course Type Postgraduate
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Attendance Options Part time, Online or Distance
Location (Districts) Dublin City Centre
Qualification Letters P.Grad.Cert
Enrolment and Start Dates Comment Next Intake: 5th October 2023
Please note intakes are subject to applicant numbers.
Application Date Closing Date: 14th September 2023
Application Weblink Web Page - Click Here
Duration 6 weeks
Link to Course Fee Web Page - Click Here
Entry Requirements Admission Requirements
• All applicants are required to have a minimum of 3 years professional or managerial work experience (this is in-line with entry criteria for other TBS post-experience postgraduate programmes such as the MBA and Executive MBA programmes).
• Language requirements for students whose first language is not English are IELTS 6.5 or TOEFL IBT 90 for non-native English speakers.
• Up to date CV required.
Number of Places 30
Course Summary Who is this Micro-credential for?
• Ireland has gained a status of special significance in the global digital economy with eight of the top ten global information technology companies having a significant presence in the country, helping to make Ireland the second largest exporter of IT services in the world.
Course Content

Expand+• Global leaders such as Google, Facebook, LinkedIn, Microsoft, and Twitter all have their European Headquarters in Dublin, and this micro-credential draws upon the very close links between Trinity Business School and these organisations.

• ...

Assessment Method How is this Micro-credential assessed?
• (20%) of the mark will be allocated to participants presentations.

• A final written report (80%) taking the form of a comprehensive digital marketing strategy.
Further Enquiries Course Coordinator
Liam Butler - BUTLERL4@tcd.ie

Course Director
Prof. Laurent Muzellec

Telephone Number: +353 1 896 2538

General Enquiries: micro-credentials@tcd.ie
Course Coordinator: chakravi@tcd.ie
TBS Executive Education contact: Maria Merriman - MERRIMMA@tcd.ie
Course Web Page Web Page - Click Here