| Course Name |
Marketing & Design - Applied |
| Course Provider |
ATU - Donegal Campuses |
| Alternative Provider(s) |
ATU - Atlantic Technological University |
| Course Code |
113551 (Assigned by Qualifax. Not an official code) |
| Course Type |
Lifelong Learning |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Special Purpose Certificate (Level 7 NFQ)
More info..
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Special Purpose |
Atlantic Technological University |
Level 7 NFQ |
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| Apply To |
Course provider |
| Attendance Options |
Part time |
| Location (Districts) |
Letterkenny |
| Duration |
1 semester, part-time. |
| Entry Requirements |
Minimum Entry Requirements
5 O6/H7 in the Leaving Certificate, to include Mathematics (F2/O6/H7) and either Irish or English (O6/H7), OR QQIFET Level 5, OR equivalent qualification. Candidates who do not meet the above entry requirements may be admitted to the programme on the grounds of mature years (over 23 by 1st January in the proposed year of entry). |
| Number of Places |
25 |
| Course Content |
Expand+Is this course for me?
The Certificate in Applied Marketing & Design will provide learners with an introduction to the founding concepts of marketing theory and the core principles, processes and elements of design.
Learners will be introduced to...
Hide-Is this course for me?
The Certificate in Applied Marketing & Design will provide learners with an introduction to the founding concepts of marketing theory and the core principles, processes and elements of design.
Learners will be introduced to the pillars of marketing strategy, along with an introduction to digital marketing tools. They will develop an understanding of a user-centred design process, visual building blocks of effective design, along with an understanding of narrative. The programme has been designed to allow participants gain a solid foundation in marketing and design skills and will allow participants to apply marketing and design in a real-world context. It is suitable for a wide range of participants including those working in a start-up or SME, self-employed, or anyone working in a communications/ marketing role in a large organisation.
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| Subjects Taught |
YEAR ONE
PROPOSED MODULES MANDATORY/ELECTIVE CREDITS
Marketing in a Business Context Mandatory 10
Design in Business Mandatory 10 |
| Careers or Further Progression |
Add-on Courses
On successful completion of this programme, learners may transfer to the following programmes at LYIT:
Bachelor of Business Honours in Marketing
Career Pathways
The main employers are:
Private Sector
Public Sector
Graduate Careers
Graduate careers typically include:
Marketing Executive
Advertising/Public Relations Executive
Sales & Marketing Executive
Digital Marketing Executive
Marketing Assistant
Market Researcher |
| Further Enquiries |
Department Administration: +353 (0)74 918 6211 / +353 (0)74 918 6210
Head of Department Patricia Doherty
Email: Patricia.Doherty@lyit.ie
Telephone: +353 (0)74 918 6202 |
| Location |
Letterkenny Campus |
| Course Web Page |
Web Page - Click Here |
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