Marketing - Digital Marketing

Maynooth University


Course Name Marketing - Digital Marketing
Course Provider Maynooth University
Course Code MH34D MH35D
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major National University of Ireland Level 9 NFQ
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Attendance Options Full time, Part time, Daytime
Location (Districts) Maynooth
Qualification Letters MSc
Application Date Closing Date : 30 June 2023
PAC Application Information

Expand+Applications for all Maynooth University postgraduate programmes must be made online through the Postgraduate Applications Centre (PAC) at

PAC Code
MH34D Digital Marketing full-time
MH35D Digital Marketing part-tim...

Duration 1 year full-time, 2 years part-time.
Entry Requirements

Expand+Candidates should have a minimum 2.2 grade honours (level 8) degree in a business discipline.

Candidates with a minimum 2.2 grade honours (level 8) degree in any discipline who can demonstrate significant experience in digital marketing will also ...

Course Summary The MSc Digital Marketing is strongly connected to industry and what is happening in marketing today. The programme develops the critical and analytical capabilities of participants through a series of modules that engages them with not only the latest research, but also key insights from the practice of digital marketing.
Course Content

Expand+The programme aims to provide participants with knowledge and experience of both tactical and strategic use of digital marketing. Participants will learn how to analyse complex data for informed decision-making, and develop practical skills in conten...

Subjects Taught

Expand+This specialist Masters programme develops a high level of technical competence in digital marketing through consideration of how digital marketing is both changing the practice of marketing and integrating into contemporary marketing thought. Modul...

Careers or Further Progression

Expand+At its essence digital marketing is still marketing. Marketing requires that marketers understand customer needs and wants and ultimately marketing needs to work across the entire organisation to mobilise efforts to present the company and its produc...

Further Enquiries Programme Director Dr. Rajibul Hasan
Tel +353 1 708 3609 / +353 1 474 7514 / +353 1 708 3703
Email /
Address School of Business, 3rd Floor, TSI Building, North Campus, Maynooth University, Maynooth, Co. Kildare. W23 WK26.
Course Web Page Web Page - Click Here