Marketing - Digital Marketing

Maynooth University


Course Name Marketing - Digital Marketing
Course Provider Maynooth University
Course Code MH34D MH35D
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major National University of Ireland Level 9 NFQ
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Attendance Options Full time, Part time, Daytime
Location (Districts) Maynooth
Qualification Letters MSc
PAC Application Information

Expand+Applications for all Maynooth University postgraduate programmes must be made online through the Postgraduate Applications Centre (PAC) at

PAC Code
MH34D Digital Marketing full-time
MH35D Digital Marketing part-tim...

Duration 1 year full-time, 2 years part-time.
Entry Requirements

Expand+Candidates should have a minimum 2.2 grade honours (level 8) degree in a business discipline.

Candidates with a minimum 2.2 grade honours (level 8) degree in any discipline who can demonstrate significant experience in digital marketing will also ...

Course Content

Expand+The MSc Digital Marketing is strongly connected to industry and what is happening in marketing today. The programme develops the critical and analytical capabilities of participants through a series of modules that engages them with not only the late...

Subjects Taught

Expand+This specialist Masters programme develops a high level of technical competence in digital marketing through consideration of how digital marketing is both changing the practice of marketing and integrating into contemporary marketing thought. Modul...

Careers or Further Progression

Expand+At its essence digital marketing is still marketing. Marketing requires that marketers understand customer needs and wants and ultimately marketing needs to work across the entire organisation to mobilise efforts to present the company and its produc...

Further Enquiries Programme Director: Prof. Joseph Coughlan
Tel: +353 (0)1 708 6596 / +353 (0)1 474 7560
Email: /
Address: School of Business, Maynooth University, Maynooth, Co. Kildare. W23 WK26.
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