Digital Marketing

TUS - Athlone Campus


Course Name Digital Marketing
Course Provider TUS - Athlone Campus
Course Code 112648 (Assigned by Qualifax. Not an official code)
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Postgraduate Diploma (Level 9 NFQ)  More info... Major Technological University of the Shannon Level 9 NFQ
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Attendance Options Part time, Online or Distance
Location (Districts) Athlone
Qualification Letters PgDip
Enrolment and Start Dates Comment Course Commencement Date: 14 January 2022
Induction will take place on Saturday, 8 January 2022
Application Date Registration Closing Date: 10 December 2021
Duration 1 year Online
Course Fee Course Fees: €5,300
Entry Requirements Minimum Entry Requirements:
A minimum 2.2 honours bachelor degree (Level 8 or equivalent) in a business discipline OR a minimum 2.2 honours bachelor degree (Level 8 or equivalent) in a non-business discipline with considerable experience and/or ability evidenced by an RPL portfolio of prior experience and learning. International students must evidence a proficiency in English language.
Course Content Why take this course?
As digital marketing increasingly permeates every industry sector, the key skills acquired in this programme are critical in the modern workplace.

This programme is built on a multidisciplinary foundation with a focus on data analytics, software implementation and marketing using a variety of modern technology and tools.
Subjects Taught

Expand+What will I experience?
This programme will be delivered over a 12-month period (January to December) and is aimed primarily at learners interested in acquiring a highly practical level 9 qualification in digital marketing practice and strategy.


Assessment Method The students will work on a variety of different types of assessments; group projects, individual lab exams, MCQs, individual projects and end of year paper exams.
Careers or Further Progression

Expand+What opportunities might it lead to?
The digital marketing market in Ireland is expected to increase by 6.3% to €519.5 million in 2020. As a result of the Covid pandemic, businesses are spending more and more on digital marketing as they shift the...

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