Digital Marketing - Athlone

TUS - Athlone Campus


Course Name Digital Marketing - Athlone
Course Provider TUS - Athlone Campus
Alternative Provider(s) TUS - Technological University of the Shannon
Course Code 112647 (Assigned by Qualifax. Not an official code)
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major Technological University of the Shannon Level 9 NFQ
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Attendance Options Full time, Daytime
Location (Districts) Athlone
Qualification Letters MSc
Duration 1 year full-time
Entry Requirements

Expand+Entry is restricted to 24 students on full-time programme.

Full-time Programme: Application to TUS Admissions Office. Email:

Entry Requirements: 1. A minimum 2.2 honours bachelor degree (Level 8) in a business discipline


Course Summary This programme is built on a multidisciplinary foundation, with a focus on data analytics, software implementation and marketing using new disruptive technologies and is set against the backdrop of the global nature of business in the 21st Century.
Course Content

Expand+Why take this course?
This programme will be delivered over a 12-month period (September to September) and is aimed primarily at learners interested in acquiring a highly practical level 9 qualification in Digital Marketing practice and strategy.


Subjects Taught

Expand+Course Structure

Semester One
Digital Marketing Strategy
Social Media and Information and Communications Technology Law
Data Interpretation and Web Analytics
Research Methods

Semester Two
Social Media Marketing and Digital Advertising

Assessment Method Assessment Information
The students will work on a variety of different types of assessments; group projects, individual lab exams, MCQs, individual projects and end of year paper exams.
Careers or Further Progression

Expand+Career Prospects
Noting the increased spend on digital marketing discussed earlier, we are seeing a huge demand for our graduates. Skills shortages and salary hikes can be seen in specialist areas like e-commerce, PPC, SEO and data analysis. Consid...

Further Enquiries For additional information about this postgraduate programme, please contact:
Dr Aisling Keenan,
Lecturer, Department of Business and Management
Tel: (090) 6471892
Course Web Page Web Page - Click Here