| Course Name |
Digital Marketing - Limerick Campus |
| Course Provider |
TUS - Limerick Campuses |
| Alternative Provider(s) |
TUS - Technological University of the Shannon |
| Course Code |
112403 (Assigned by Qualifax. Not an official code) |
| Course Type |
Postgraduate |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Higher Diploma (Level 8 NFQ)
More info...
|
Major |
Technological University of the Shannon |
Level 8 NFQ |
|
| Apply To |
Course provider |
| Attendance Options |
Full time, Daytime |
| Location (Districts) |
Limerick City |
| Enrolment and Start Dates Comment |
Start date: 02/10/2023
Location: Limerick |
| Application Date |
Applications open for 2023-2024 |
| Application Weblink |
Web Page - Click Here |
| Duration |
1 year |
| Course Fee |
Entry fee for this programme is €4,350 but is subject to change. |
| Link to Course Fee |
Web Page - Click Here |
| Entry Requirements |
Expand+What are the entry requirements?
An honours degree (level 8) in a non-digital marketing or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.
Special...
Hide-What are the entry requirements?
An honours degree (level 8) in a non-digital marketing or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.
Special Case Registrations
Prospective participants who do not meet the entry requirements for the programme, but who may qualify for admission by meeting certain other equivalent criteria, should apply to the Business and Humanities Faculty Office for consideration.
|
| Course Summary |
This programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in digital marketing. |
| Course Content |
Expand+HDip in Business in Digital Marketing
This programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in digital marketing. The programme will be of interest to those with a non-business...
Hide-HDip in Business in Digital Marketing
This programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in digital marketing. The programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.
This programme would be of benefit to anyone interested in a career in Digital Advertising, Social Media Marketing, Marketing Optimisation, Marketing Management, Branding and related areas.
|
| Learning Outcomes |
Expand+On successful completion of this programme, you will be able to:
• Devise Search Engine Optimisation strategies and Pay per Click Campaigns
• Develop a Digital Marketing Strategy to be used as part of a firm’s overall integrated marketing com...
Hide-On successful completion of this programme, you will be able to:
• Devise Search Engine Optimisation strategies and Pay per Click Campaigns
• Develop a Digital Marketing Strategy to be used as part of a firm’s overall integrated marketing communications activities
• Evaluate, plan and implement a content strategy using digital technology and Online PR for a positive user experience online
• Evaluate progress across key digital platforms using various consumer insight and data analytics tools
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| Subjects Taught |
What modules will I study?
Semester 1:
• Contemporary Marketing
• International Marketing Strategies
• Sales Processes
• Social Media Marketing
• Strategic Management Concepts
• Website Design
Semester 2:
• Analytics for Strategy
• Brand Management
• Global Business Management
• Mobile & Local Marketing
• Strategic Management Practice
• Strategic Sales Management |
| Careers or Further Progression |
What are the career prospects?
Graduates will be equipped to work in Digital Advertising, Social Media Marketing, Marketing Optimisation, Marketing Management, Branding and related areas.
Are there opportunities for further study?
On completion of this programme, graduates will also be able to apply for Level 9 qualifications in the field of business including LIT’s own Master of Business in Marketing & Management Strategy.? |
| Further Enquiries |
Who can I contact?
Rachel Walsh
Rachel.Walsh@lit.ie |
| Course Web Page |
Web Page - Click Here |
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