| Course Name |
Digital Marketing |
| Course Provider |
Monaghan Institute |
| Alternative Provider(s) |
Cavan & Monaghan ETB |
| Course Code |
329499 5N1364 |
| Course Type |
Lifelong Learning |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Level 5 Component Award (Level 5 NFQ) |
Minor |
QQI |
Level 5 NFQ |
|
| Apply To |
Course provider |
| Attendance Options |
Part time, Evening |
| Location (Districts) |
Monaghan Town |
| Enrolment and Start Dates Comment |
How to apply
Please contact eveningcourses@cmetb.ie to register or call 049 4353904.
Apply Online on fetchcourses.ie using the following link: https://www.fetchcourses.ie/course/finder Course Code: 329499
Start Date: 13th September 2021 (subject to numbers).
Note: Courses will proceed subject to COVID-19 restrictions and guidelines. Courses may be delivered in a blended learning format. |
| Duration |
12 weeks (36 hours). Monday evenings: 6.00pm – 9.00pm (3 hours per evening). |
| Course Fee |
All Level 5 and Level 6 evening courses are free of charge under the Skills to Advance or Skills to Compete initiative. |
| Comment |
Certification: QQI Level 5 – Digital Marketing 5N1364 |
| Course Content |
Expand+Description:
This programme module aims to equip the learner with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marke...
Hide-Description:
This programme module aims to equip the learner with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts.
Learners will be able to:
• Outline the unique characteristics of the web as a marketing medium
• Differentiate digital marketing from traditional marketing practice
• Identify digital marketing strategies and explain their integration with traditional marketing
• Outline the stages of analysis, development, implementation and control of digital marketing campaigns
• Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimization, online advertising and their application to digital marketing campaigns
• Outline strengths and weaknesses across a range of e-tools
• Develop customised digital marketing campaigns to include the use of etools
• Evaluate the effectiveness of campaigns using analytical e-tools
• Plan a digital marketing campaign from inception to completion
• Choose appropriate e-tools to implement a digital marketing strategy
• Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness
• Demonstrate a range of client management relationship skills to establish and maintain the business-to-business process.
|
| FET Code |
5N1364 Digital Marketing |
| Further Enquiries |
For more information or to register, contact Charlotte Dunne by email to eveningcourses@cmetb.ie or call 087 4054311.
Charlotte Dunne
Community Education Facilitator (Evening Provision)
FET Campus, Cavan.
Email: eveningcourses@cmetb.ie
Tel: 049 4353992
Mob: 087 4054311 |
| Location |
Monaghan Institute, Monaghan Education Campus, Armagh Road, Monaghan. |
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