| Course Name |
Social Media & Web Marketing for the Tourism Sector |
| Course Provider |
ATU - Donegal Campuses |
| Alternative Provider(s) |
ATU - Atlantic Technological University |
| Course Code |
111260 (Assigned by Qualifax. Not an official code) |
| Course Type |
Lifelong Learning |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Special Purpose Certificate (Level 7 NFQ)
More info..
|
Special Purpose |
Atlantic Technological University |
Level 7 NFQ |
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| Apply To |
Course provider |
| Attendance Options |
Part time |
| Location (Districts) |
Killybegs, Letterkenny |
| Application Weblink |
Web Page - Click Here |
| Duration |
1 year, part-time. |
| Link to Course Fee |
Web Page - Click Here |
| Entry Requirements |
Minimum Entry Requirements
Leaving Certificate
5 O6/H7 in the Leaving Certificate, to include Mathematics (F2/O6/H7) and either Irish or English (O6/H7), OR QQI FET Level 5, OR equivalent qualification.
Candidates who do not meet the above entry requirements may be admitted to the programme on the grounds of mature years (over 23 by 1st January in the proposed year of entry) if they are deemed to have attained appropriate education and experience. |
| Number of Places |
30 |
| Course Content |
Expand+Is this course for me?
In a world were more and more activities are centred online, social media and web marketing are some of the most effective ways to build customer relationships and promote an organisation’s products or services. But it can b...
Hide-Is this course for me?
In a world were more and more activities are centred online, social media and web marketing are some of the most effective ways to build customer relationships and promote an organisation’s products or services. But it can be a struggle to make sense of the sea of acronyms, technologies and platforms.
The Certificate in Social Media and Web Marketing for the Tourism Sector will help a learner develop a strategic approach to executing today’s most relevant digital marketing tactics using social media and website platforms. Throughout the programme, learners will examine social media and web marketing best practices to design a robust digital marketing strategy and create brand-centred social and web content that aligns with an organisation's marketing objectives.
Creating and maintaining a clear, impactful and authentic social media presence is key to discovering and connecting with potential customers. This begins with understanding when, where, how and to who social marketing content should be targeted and continues with brand driven content that builds customer connection, community and advocacy.
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| Subjects Taught |
SEMESTER PROPOSED MODULES MANDATORY/ELECTIVE CREDITS
1
Tourism Social Media Planning and Practices Mandatory 10
2
Tourism Web Performance and Analytics Mandatory 10
Work Based Learning Mandatory 10 |
| Careers or Further Progression |
Career Pathways
The main employers are:
Hotels
Tourism Businesses
Hospitality Businesses
Graduate Careers
Graduate careers typically include:
Sales & Marketing Manager
Reservations Manager
Sales Executive
Digital Media Manager |
| Further Enquiries |
Department Administration: +353 (0)74 9186613/+353 (0)74 9186612
Head of Department Nicola Dunnion
Email: nicola.dunnion@lyit.ie
Telephone: +353 (0)74 918 6645 |
| Location |
Killybegs Campus |
| Course Web Page |
Web Page - Click Here |
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