| Course Name |
Customer Centric Selling for Tourism |
| Course Provider |
ATU - Donegal Campuses |
| Alternative Provider(s) |
ATU - Atlantic Technological University |
| Course Code |
111254 (Assigned by Qualifax. Not an official code) |
| Course Type |
Lifelong Learning |
| Qualifications |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
| Special Purpose Certificate (Level 7 NFQ)
More info..
|
Special Purpose |
Atlantic Technological University |
Level 7 NFQ |
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| Apply To |
Course provider |
| Attendance Options |
Part time |
| Location (Districts) |
Killybegs, Letterkenny |
| Application Weblink |
Web Page - Click Here |
| Duration |
1 year, part-time. |
| Link to Course Fee |
Web Page - Click Here |
| Entry Requirements |
Minimum Entry Requirements
Leaving Certificate
5 O6/H7 in the Leaving Certificate, to include Mathematics (F2/O6/H7) and either Irish or English (O6/H7), OR QQI FET Level 5, OR equivalent qualification.
Candidates who do not meet the above entry requirements may be admitted to the programme on the grounds of mature years (over 23 by 1st January in the proposed year of entry) if they are deemed to have attained appropriate education and experience. |
| Number of Places |
30 |
| Course Content |
Expand+Is this course for me?
Is customer care and selling topics that interest you? If they do, you probably already have derived that through careful design, meticulous attention to service processes and identifying a way to gauge customer sentiment an o...
Hide-Is this course for me?
Is customer care and selling topics that interest you? If they do, you probably already have derived that through careful design, meticulous attention to service processes and identifying a way to gauge customer sentiment an organisation can play to their strengths and identify opportunities for improving the guest experience to grow a business.
Adapting a customer-centric sales approach is not an easy task, especially for companies who have already established their own type of sales culture. Until now, most of the business entities from various industries were using product-centric sales strategy, in order to set their focus on increasing sales and revenues. But upon analysis, the tourism industry has always been more people-centred than any other business sector.
With the arrival of customer-centric sales, the tourism industry has no other choice but to adopt this new trend immediately. This is key for each separate business entity in the sector, for them to maintain their competitive advantage and continue their steady development.
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| Subjects Taught |
SEMESTER PROPOSED MODULES MANDATORY/ELECTIVE CREDITS
1
Customer Centricity in Tourism Enterprises Mandatory 10
2
Sales in a Digital Environment Mandatory 10
Work Based Learning Mandatory 10 |
| Careers or Further Progression |
Career Pathways
The main employers are:
Hotels
Tourism Businesses
Hospitality Businesses
Graduate Careers
Graduate careers typically include:
Reservations Manager
General Manager
Sales & Marketing Manager
Duty Manager
Digital Media Manager
Restaurant Manager
Tourism Destination Manager
Conferencing & Banqueting Manager |
| Further Enquiries |
Department Administration: +353 (0)74 9186613/+353 (0)74 9186612
Head of Department Nicola Dunnion
Email: nicola.dunnion@lyit.ie
Telephone: +353 (0)74 918 6645 |
| Location |
Killybegs Campus |
| Course Web Page |
Web Page - Click Here |
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