Strategy Enterprise & Innovation

ATU - Donegal Campuses


Course Name Strategy Enterprise & Innovation
Course Provider ATU - Donegal Campuses
Alternative Provider(s) ATU - Atlantic Technological University
Course Code 111249 (Assigned by Qualifax. Not an official code)
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major Atlantic Technological University Level 9 NFQ
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Attendance Options Full time, Part time, Daytime
Location (Districts) Letterkenny
Qualification Letters MSc / PGradDip
Application Weblink Web Page - Click Here
Duration 1 year full-time, 2 years part-time.
Course Fee EU Fees: €5,750
Link to Course Fee Web Page - Click Here
Entry Requirements Minimum Entry Requirements
Level 8 Honours degree (min 2.2) in a Business discipline (or an undergraduate programme where business subjects account for at least 50% of the subjects).
Number of Places 20
Course Summary This programme has been designed to produce a rounded business graduate who will be able to undertake a variety of roles in an organisation, and, who will possess the transversal skills and understanding of business that is required in challenging times.
Course Content The programme will support learners to develop advanced core competencies and skills in strategy and business innovation and develop into professional practitioners by bridging business theory and professional practice.
Subjects Taught

Expand+Year Five


Data Analysis Mandatory 5 2
Research Methods Mandatory 5 2
HRM 4.0 Mandatory 5 2
Applied Strategic Management Mandatory 10 4
Customer Experience Strategy Mandatory 5 2

Careers or Further Progression Follow-on Courses
Follow up programmes elsewhere include:
Master by Research
Phd/ Doctoral Studies
Further Study at other Higher Education Institutes/ Universities

Career Pathways
The main employers are:
Private Sector
Public Sector
Gradate Start-ups
FinTech Sector
IT Sector
Retail Sector

Graduate Careers
Graduate careers typically include:
Business Development
Trainee Managers
Human Resources
Marketing Roles
Project Management
Further Enquiries Further Information
Department Administration: +353 (0)74 918 6207 / +353 (0)74 918 6209
Head of Department Patricia Doherty
Telephone: +353 (0)74 9186202
Course Web Page Web Page - Click Here
International Students Web Page - Click Here