Digital Media & Marketing

ATU - Mayo Campus


Course Name Digital Media & Marketing
Course Provider ATU - Mayo Campus
Alternative Provider(s) ATU - Atlantic Technological University
Course Code GA_BDMGC_V09
Course Type Postgraduate
Award NameNFQ ClassificationAwarding BodyNFQ Level
Degree - Masters (Level 9 NFQ)  More info... Major Atlantic Technological University Level 9 NFQ
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Attendance Options Part time
Location (Districts) Castlebar
Qualification Letters MSc
Application Date Apply direct to GMIT
Application Weblink Web Page - Click Here
Duration 2 years part-time
Link to Course Fee Web Page - Click Here
Entry Requirements

Expand+Entry Requirements
• Candidates must hold a level 8 Bachelor (Honours) degree with a minimum grade classification of H2.2 or equivalent in Marketing, IT/Computing, Business or cognate area.
• Candidates who do not meet this entry criterion will...

Number of Places 24
Course Content

Expand+Classical marketing theory and professional practice are challenged continuously by revolutionary digital and marketing technologies in contemporary organisational environments.

The aim of this structured Master of Science in Digital Media and Ma...

Subjects Taught Year 1
Digital Content and Marketing Technology
10 credits

Marketing Strategy Theory and Application
10 credits

Research Methods and Critical Analysis
10 credits

Search Engine Analytics
5 credits

Visualisation for Strategic Decision Making
5 credits

*Exit Award option available

Year 2
50 credits
Assessment Method

Expand+Assessment in each module is on the basis of 100% continuous assessment.

Continuous assessment may include projects; e-portfolios; reflections; lab based practical; group assignments; team work; presentations; problem based tasks; book and academi...

Careers or Further Progression

Expand+Currently 68,000 Irish jobs are directly linked to those employing digital skills and tools with approximately one in seven Irish people (13.5% of the adult population) making a supplementary income on the internet.

The digital economy represents...

Further Enquiries Dr Janine McGinn
Tel: +353 94 9043111
Course Web Page Web Page - Click Here