Course Name |
Social Media Marketing |
Course Provider |
ATU - Sligo Campus |
Alternative Provider(s) |
ATU - Atlantic Technological University |
Course Code |
110748 (Assigned by Qualifax. Not an official code) |
Course Type |
Lifelong Learning |
Qualifications |
Award Name | NFQ Classification | Awarding Body | NFQ Level |
Special Purpose Certificate (Level 6 NFQ)
More info..
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Special Purpose |
Atlantic Technological University |
Level 6 NFQ |
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Apply To |
Course provider |
Attendance Options |
Part time, Flexible, Online or Distance |
Location (Districts) |
Ballinode |
Enrolment and Start Dates Comment |
ATU sligo online has two intakes per year, the main one being in September with a smaller listing of programmes for January.
For confirmation on start dates check www.itsligo.ie/online |
Application Date |
Expand+Applications for online programmes are accepted on the atu sligo website.
All programmes advertised will run subject to sufficient student numbers.
ATU sligo online has two intakes per year, the main one being in September with a smaller ...
Hide-Applications for online programmes are accepted on the atu sligo website.
All programmes advertised will run subject to sufficient student numbers.
ATU sligo online has two intakes per year, the main one being in September with a smaller listing of programmes for January. For confirmation on start dates check www.itsligo.ie/online
For September, applications open from 1st February each year. Closing date for receipt of applications is 31st august.
For January, applications open from 1st November each year. Closing date for applications is mid-January.
The online application form requires personal details, previous qualifications, professional accreditations, employment history and a personal statement. We recommend collating all the necessary paperwork i.e. Transcripts of previous qualifications, academic certificates before you submit an application.
Once submitted, our admissions team will contact you to confirm eligibility and request copies of any previous qualifications.
Academic staff review every application and approve eligible candidates for the programme.
Admissions team will notify you if you are accepted onto the course and will request deposit to confirm your place.
Places are limited, so please apply early.
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Application Weblink |
Web Page - Click Here |
Duration |
Expand+13 weeks part-time
Delivery Method: Online
On-Campus Attendance
No attendance required
Most of our online courses have about 2-3 hours of live lectures per week (but this can vary per programme). The rest of your study time consists of in...
Hide-13 weeks part-time
Delivery Method: Online
On-Campus Attendance
No attendance required
Most of our online courses have about 2-3 hours of live lectures per week (but this can vary per programme). The rest of your study time consists of independent learning, communicating with your lecturers and classmates and carrying out assignments.
Live lectures normally take place between 6pm and 10pm, Monday to Thursday but this may vary depending on the availability of specific lecturers. If the Live Classroom scheduled times for the live online lectures do not suit you, recordings will be made available through Moodle and other accessible platforms. These recordings can be downloaded and watched later, at a time that suits you.
Please note, you may be required to take some time off work for the below:
• Exams Christmas Exams: 2 – 4 days in January each year. Summer Exams: 2 – 4 days in May each year.
• Workshops/Practical Classes: Approximately 2 – 4 days per year depending on the course you are studying. You will receive notification of the dates from your lecturer for each specific subject requirement.
During our Online & Flexible Learning Induction, you will meet with your Course Co-ordinator who will be available to answer any questions you might have, and they will give you your timetable for the upcoming academic year.
If you have any further questions, please contact our Admissions Team on admissions@itsligo.ie.
To help balance work, life, and online learning, it is important to understand the time that you will have to dedicate to your studies. This will help you to stay focused, reduce stress, and achieve your goals while also working full-time.
For part-time online or blended learning, it is recommended that you should try to allow for 5-6 hours per week per 5 credit module to your studies.
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Course Fee |
Total Fees: €1,500 |
Entry Requirements |
Expand+1. The second level school leaver on the basis of Leaving Certificate performance only where minimum Institute entry requirements for L6 programmes will apply.
2. Non-standard applicants.
3. Recognition of Prior Learning ( RPL).
4. Appli...
Hide-1. The second level school leaver on the basis of Leaving Certificate performance only where minimum Institute entry requirements for L6 programmes will apply.
2. Non-standard applicants.
3. Recognition of Prior Learning ( RPL).
4. Applicants should possess a basic level of digital literacy.
5. In addition, international students, whose first language is not English, will be required to prove their English competency through previous examination results, recognised English language tests such as IELTS ( 6.5 or equivalent required) and through oral communication skills at interview
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Course Content |
Expand+This 13 week part-time online programme aims to equip you with the practical skills to research, plan, create, publish and analyse social media content that will engage with your customer and help you to stand out on social media. This includes famil...
Hide-This 13 week part-time online programme aims to equip you with the practical skills to research, plan, create, publish and analyse social media content that will engage with your customer and help you to stand out on social media. This includes familiarising you with social media software used by marketing professionals to identify and target custom market segments. You will have the opportunity to explore multiple social media tools and techniques used by marketing executives to manage and measure the influence and success of your own social media campaigns.
You will study three modules over 13 weeks: Social Media Software and Analytics (10 credits), Content Creation (5 credits) and Digital & Social Media Planning (5 credits).
The course content is tailored for social media marketers at a beginner/intermediate level.
The objectives of the programme are to:
1. Use contemporary social media marketing tools and platforms to achieve business objectives
2. Learn practical tactics to ensure success i n social media marketing using engaging and interesting content.
3. Integrate online marketing and social media with existing marketing activities in marketing plans
4. Apply digital tools and platforms to create and measure the effectiveness of promotional campaigns.
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Subjects Taught |
Semester 1 Title Credits
Social Media Software and Analytics 10
Content Creation 05
Digital & Social Media Planning 05 |
Number of Credits |
20 |
Careers or Further Progression |
Expand+Career Opportunities
Industry Demand for Social Media Marketing Skills
This course will equip you with the skills required to succeed in Social Media Marketing. With social media platforms showing a consistent increase in account ownership in Ire...
Hide-Career Opportunities
Industry Demand for Social Media Marketing Skills
This course will equip you with the skills required to succeed in Social Media Marketing. With social media platforms showing a consistent increase in account ownership in Ireland (Ipsos MRBI, 2019), and users spending up to 2.5 hours everyday across multple social media sites, its influence on consumer decision making is soaring and cannot be ignored (Smart Insights, 2020).
The North West Regional Skills Forum (2018), SMEs Houses of the Oireachtas (2019), National Skills Strategy 2025 and Future Jobs Ireland (2019) have all published reports highlighting the industry demand for digital and social media marketing skills.
Further Study
This special purpose award will support ( but not be sufficient in itself) a successful student in progressing to entry onto L6/L7 Programmes - exemptions may be warranted depending on the programme.
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Further Enquiries |
Further Information
Course Co-ordinator: Dr Tomás O’Flaherty
admissions@itsligo.ie |
Course Web Page |
Web Page - Click Here |
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