Course Name |
Digital Marketing with Analytics - Carlow Campus |
Course Provider |
SETU - Carlow Campus |
Alternative Provider(s) |
SETU - South East Technological University |
Course Code |
SE41W |
Course Type |
Postgraduate |
Qualifications |
Award Name | NFQ Classification | Awarding Body | NFQ Level |
Higher Diploma (Level 8 NFQ)
More info...
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Major |
South East Technological University |
Level 8 NFQ |
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Apply To |
PAC |
Attendance Options |
Part time, Evening, Daytime, Weekend |
Location (Districts) |
Carlow Town |
Qualification Letters |
HDip |
PAC Application Information |
Expand+Course Code:
SE41W Higher Diploma in Science in Digital Marketing with Analytics CARLOW Part-time
How to Apply
Taught Programmes
- All postgraduate applicants applying for taught programmes should now apply through the online Postgraduate Appl...
Hide-Course Code:
SE41W Higher Diploma in Science in Digital Marketing with Analytics CARLOW Part-time
How to Apply
Taught Programmes
- All postgraduate applicants applying for taught programmes should now apply through the online Postgraduate Application System (PAC). This is an online application system which allows applicants to apply for multiple postgraduate programmes at SETU Carlow.
- All applicants must register with PAC to set up an account. Once registered, applicants can then apply for their chosen postgraduate programme by completing the online application form. It is important to take note of your PAC application number.
- Check all the programme information including entry requirements, programme code and closing dates. Take time to read SETU Carlow's FAQs and application instructions.
NOTE: The online application fee (using a debit or credit card) is €50, payable to PAC and is non-refundable. Your application cannot be processed until all the relevant supporting documents and application fee have been received by PAC.
Closing Date
Full-time applications Friday 25th August 2023
Part-time applications Friday 25th August 2023
(N.B. Read these instructions carefully before proceeding with your application).
1. You should familiarise yourself with the entry requirements for each programme to which you apply, as detailed in the current IT Carlow prospectus. In particular, you should note the commencement date for each programme and the submission dates for receipt of completed applications.
2. After you have entered your application details, you will be expected to pay a non-refundable application fee payment of €50. This payment may be made by Credit Card (MasterCard/Visa) or Debit Card (Laser). Please note non-Irish visa debit cards are not accepted. It is also possible to pay by Bank Transfer though payments by these methods are subject to an additional administration charge of €5.
3. Each applicant may only make one application, mentioning up to four programme choices.
4. You must have an active e-mail account in order to use this facility. It is your responsibility to check your account regularly and ensure it is active and in working order. Applicants using webmail e-mail addresses, please note if you have the high junk mail filtering option in your e-mail account, e-mails from the Postgraduate Applications Centre, Galway and Institute of Technology Carlow may be flagged as Junk. You will need to either reduce the Junk mail filter or else add the Postgraduate Applications Centre, Galway (noreply@pac.ie) and Institute of Technology Carlow (graduatestudies@itcarlow.ie) e-mail addresses as two of your safe senders.
5. All communications regarding the status of your application will be sent to you via e-mail. It is your responsibility to ensure that you check your e-mail account regularly for such correspondence.
6. The Postgraduate Applications Centre is not responsible for the assessment of your application. The assessment of your application takes place at Institute of Technology Carlow.
7. All relevant supporting documentation (results, parchments/certificates and supplementary statement forms if applicable) you are required to provide as part of your application must be either uploaded via the "My Account" link or posted to PAC. Please submit all documentation on A4 (or equivalent) size paper. Original documentation submitted cannot be returned, only copies qualification evidence documentation are required at application stage for the Postgraduate Applications Centre. All documentation must be either uploaded via the "My Account" link or posted to the Postgraduate Applications Centre, 1 Courthouse Square, Galway, Ireland. This information must arrive by the submission date for the programme to which you are applying (or by the earliest submission date if you are applying for multiple programmes). The closing dates for receipt of applications for each programme are indicated in the online IT Carlow prospectus. Your application can be assessed only when this information is received.
8. Supporting documentation or information that cannot be submitted at the time of application (e.g. future exam sittings, English language exams) may be submitted at a later stage by uploading via the "My Account" link or by posting to the Postgraduate Applications Centre (PAC).
9. All applicants MUST note their Postgraduate Studies 8 digit application number which will be given to you at the final stage of the application procedure. You will need your Postgraduate Application Number to log into your Account on the PAC website to obtain updates on the status of your application. All supplementary documentation forwarded to the Postgraduate Applications Centre MUST be marked with your Postgraduate Application Number.
10. **Note:
Javascript must be enabled to use this site, whereas cookies will only be required if you wish to avail of the "Remember me" feature of the login system.
If you wish to see instructions on how to enable javascript, please visit the link https://www.pac.ie/js_required.php?ln=e.
When used the website will place a cookie on your machine which allows you to be automatically logged in the next time you visit.
**Warning:
If you are using a public computer it is not advisable to use this feature.
Students experiencing technical difficulties in making an application should contact PAC.
It is strongly recommended that you save the application form regularly.
For admissions queries from Irish or European applicants, please email: graduatestudies.cw@setu.ie
All Non-EU international applicants may refer to the International section of the website for further details or email: international.CW@setu.ie
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Application Weblink |
Web Page - Click Here |
Duration |
1 Year Part-time (7.00pm - 10.00pm - 2 evenings per week in one term and 3 evenings per week in the other with some Saturdays (Indicative). |
Course Fee |
SE41W Higher Diploma in Science in Digital Marketing with Analytics CARLOW Part-time €2,500. |
Link to Course Fee |
Web Page - Click Here |
Entry Requirements |
Expand+Applicants require an NFQ Level 7 or 8 Major Award in business or a level 8 Major Award in a non-business area for entry to this programme. Other applicants will be considered on an individual basis in accordance with the University policy on Recogni...
Hide-Applicants require an NFQ Level 7 or 8 Major Award in business or a level 8 Major Award in a non-business area for entry to this programme. Other applicants will be considered on an individual basis in accordance with the University policy on Recognition of Prior Learning (RPL). SETU Carlow reserves the right to require applicants to attend for interview to determine their suitability for the programme. All applicants will be considered on a case-by-case basis. Lifelong Learning reserves the right to require applicants to attend for an interview to determine their suitability for the programme.
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Course Summary |
Overview
The lines are blurring between Marketing and IT. The European Commission has estimated that there are 900,000 unfilled digital jobs across Europe. Digital marketing is one of the few sectors where demand for graduates is exceeding supply. |
Course Content |
Expand+This programme is ideally positioned to develop digitally focused and adaptable Marketing graduates, who will flourish in the emerging data driven, IT focused marketing function. Digital insights and analytics have come to the forefront of all Market...
Hide-This programme is ideally positioned to develop digitally focused and adaptable Marketing graduates, who will flourish in the emerging data driven, IT focused marketing function. Digital insights and analytics have come to the forefront of all Marketing strategy and are integral to day-to day Marketing operations.
This programme provides an opportunity to those working in marketing from other discipline backgrounds to gain a qualification in marketing allowing them progress in their marketing career.
What will I be able to do when I finish this programme?
- Articulate theories, concepts and practices of digital era marketing and how it applies to their professional practice.
- Demonstrate knowledge specific to digital marketing and data analysis and use this knowledge creatively in the delivery of digital marketing strategies.
- Display mastery of specialised digital era marketing skills, tools and technologies and the research skills required for the creation and delivery of digital marketing strategies.
- Exercise appropriate judgement in the research, design, development and implementation of digital marketing strategies to a professional standard, cognisant of emerging technologies and marketing practices.
- Use digital marketing and data analysis knowledge and skills to create and defend customer centred marketing solutions in a broad range of variable and unfamiliar marketing contexts.
- Display adaptability, creativity, ingenuity, and professionalism to working, learning and responding to a dynamic environment. Self-evaluate and reflect on learning and practice.
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Subjects Taught |
What subjects will I study?
Digital Analytics and CRM
eCommerce
Content Writing
Data Reporting for Digital Marketing
SEO and Search Engine Marketing
Digital Marketing
Digital Marketing Planning
B2B Marketing
Marketing and Brand Management
Integrated Marketing Communications |
Number of Credits |
60 |
Careers or Further Progression |
Expand+Study & Career Opportunities:
This programme will give graduates the basis and maturity to proceed to taught part-time programmes at Level 9 depending on their general business experience.
Potential employment opportunities:
Digital Marketing E...
Hide-Study & Career Opportunities:
This programme will give graduates the basis and maturity to proceed to taught part-time programmes at Level 9 depending on their general business experience.
Potential employment opportunities:
Digital Marketing Executive
Online Marketing Executive
Social Content Manager
Search Marketing Consultant
Digital Analytics Manager
Digital Project Manager
Front End Development Lead
Digital Media Senior
Digital Marketing Account Executive
PPC Account Executive.
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Further Enquiries |
Contact
Eoin O'Brien BA, DBS, CBS, Cert Mgmt, MBA
Faculty of Lifelong Learning Manager
E: eoin.obrien@setu.ie |
Course Web Page |
Web Page - Click Here |
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